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Insights

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    Insights

    Why Performance is Paramount for Brands in 2023

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    Insights

    Silo Breaking C-Suites: A CEO’s Perspective on the Role of CMOs

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    Propensity Modeling for Marketing

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    Insights

    Debunking the Myths of Data Cooperatives

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    Insights

    Doing More with Less: Optimize Campaigns Before They Launch

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  • Insights

    The High Cost of Bad Data: Top Data Quality Issues That Are Costing You Growth… and Customers!

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  • Insights

    Data & Predictive Analytics in Insurance: Targeting Clients vs. Prospects

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  • Bubbles with people inside.

    Insights

    Doing More with Less: Leveraging a Cooperative to Boost First-Party Data

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    Doing More with Less: Maximizing One Audience Across Channels

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    5 Quick Takeaways from the 2023 Kickoff Event Season

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    3 Creative Ideas for Expanding Direct Mail

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    Insights

    Data Cooperative or CDP: Which Is Right for Your Brand?

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    Third-Party, Direct Or In-House: Which Clean Room Is Right For You?

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  • Long winding path.

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    How to Overcome Roadblocks in Your First-Party Data Roadmap

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  • Mountain with large 2023 behind it.

    Insights

    3 Key Areas Every Marketer Should Focus Energy in 2023

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    Real Ways to Deliver ROI with Data Enrichment

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  • Insights

    Special Research Report: Santa is a Data Scientist. And We’ve Got Proof.

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  • Many different people.

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    This Election Year Reach for People, Not Just Voters

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  • Voters in line.

    Insights

    This is the Year for Political Campaigns to Prep for a Cookieless 2024

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  • Woman with a suitcase.

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    Four Ways Travel Brands Drive Loyalty with Fresh Data Strategies

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  • Matthew Pressimone pictured.

    Insights

    Intern Spotlight: Matthew Pressimone

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  • Alliant partner with IAB and Neutronian Tech Lab

    Insights

    Alliant Strengthens Commitment to Trust and Transparency with Neutronian and IAB Tech Lab Certifications

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  • Yellow computer graphic.

    Insights

    How to Plan and Execute a Successful Data Test

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  • Woman by a door and many people in the room.

    Insights

    Don’t Let Turnover Damage Your Brand’s Data Strategy

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  • Hand with fluorescent blue sand.

    Insights

    How to Manage the Loss of a Data Partner

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    What You Need to Know About the Upfronts and CTV

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    How to Enhance the Customer Experience with Data Collaboration

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    Why Data Cooperatives May Be a Path Forward for Identity Solutions

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    What Marketers Should Know About Privacy Law Compliance in the U.S.

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    4 Things Publishers Need to do to Grow their Audience Data

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    Let Data be your Guide in Uncertain Times

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  • Older TV with antenna.

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    Why Household Level Purchase Behavior is Important for TV Campaigns

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  • Pizza chefs.

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    Alliant is Serving Up More than Just Data, Acquires Local Pizzeria

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  • TV screen with target and arrow.

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    3 Best Practices for Planning a Data-Driven TV Ad Campaign

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  • Alliant employees pictured.

    Insights

    Key Takeaways from RampUp 2022

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    Advertisers, Are You Aware of the Contextual Panacea?

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    Direct Mail’s Short-term Obstacles Could Provide Long-term Benefit to Marketers

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    Highlights from Winterberry Group’s 2022 Annual Market Outlook

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    A Human Approach to Limiting Bias in Marketing Audience Development

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    What Would a First-Party Data Only World Look Like?

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  • Insights

    What Marketers Can Expect in 2022

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  • Does Third-Party Data Need a Rebrand?

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    Does Third-party Data Need a Rebrand?

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    3 Steps Brands Can Take to Build First-Party Data Practices

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    How Brands Can Re-Imagine Facebook Ads Audience Modeling in the Face of Controversy

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  • Black and white graphic with geometric drawings.

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    Why now is the time for brands to (re)build accurate data dictionaries

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  • Alliant employees pictured at event.

    Insights

    Key Takeaways from AdExchanger’s Programmatic I/O 2021

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    Insights

    4 Key Areas Impacting the Holiday Season

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    Insights

    Celebrating 20 Years of Alliant

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    Model Development is a Team Sport

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    How Triggered Direct Mail Campaigns Can Perform Better

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