Transform today’s data challenges into tomorrow’s opportunities
Members of Alliant’s Intelligence Community unlock the ultimate access to data solutions, collaboration and expertise that make the future brighter.
Data Privacy & Compliance
Brands trust Alliant’s certified high-quality data, transparency and oversight to navigate today’s ever-changing legal requirements and consumer expectations.
Unleash 1st Party Data Potential
Access the best possible version of your most valuable data asset. Alliant can safely transform and enrich your data to gain a more complete view of customers and prospects.
Unparalleled Platform & Partner Access
Brands gain access to Alliant’s leading Identity Graph and expansive distribution network, guaranteeing omni-channel audience activation at scale.
Acquire & Retain
High-Value Customers
Leverage Alliant’s Data Science team, collaborative intelligence, and granular data to make more informed marketing decisions and deliver winning campaigns.
People-Based Data Solutions
Powered by AnalyticsIQ
Transform today’s data challenges into tomorrow’s opportunities
Members of Alliant’s data cooperative – the DataHub – unlock the ultimate access to data solutions, collaboration and expertise that make the future brighter.
Data Privacy & Compliance
Brands trust Alliant’s certified high-quality data, transparency and oversight to navigate today’s ever-changing legal requirements and consumer expectations.
Unleash 1st Party Data Potential
Access the best possible version of your most valuable data asset. Alliant can safely transform and enrich your data to gain a more complete view of customers and prospects.
Unparalleled Platform & Partner Access
Brands gain access to Alliant’s leading Identity Graph and expansive distribution network, guaranteeing omni-channel audience activation at scale.
Acquire & Retain High-Value Customers
Leverage Alliant’s Data Science team, collaborative intelligence, and granular data to make more informed marketing decisions and deliver winning campaigns.
Predictive Data that Empower Brands to Create Value in Every Consumer Interaction
Audience Targeting
A comprehensive view of consumers results in 2,800+ people based audiences and an expansive ID graph with activation available across all major buying platforms. On-demand and custom audiences available for unique targeting needs and key verticals including retail, home, automotive, travel, financial, food & beverage and more.
Data Enrichment
Work with Alliant’s in-house Data Science team to supersize your brand’s first-party data and gain a more complete profile of your customers and prospects. Robust data sets including demographics, lifestyle, purchase behaviors, new movers and more provide marketers with attributes that predict actions and buying behavior.
Optimization
Optimize campaigns for the metrics that mean the most to your brand. Alliant’s Data Science Team uses advanced machine learning in tandem with the human touch to build predictive models that solve for brand KPI’s, cost savings, channel optimization and identification of new qualified audiences.
Alliant AUDIENCES
Drive Maximum Impact at Every Media Touchpoint
Over 5,000 segments available across Alliant and AnalyticsIQ, powered by Alliant.
Custom Audiences
Access Alliant data experts for your unique targeting needs across audiences and brand personas.
1st Party Custom Modeling
Leverage your brand’s data in combination with the DataHub for identifying the most precise audience
Custom Audience Segments
Leverage all pre-built segments, not only those in syndication, for further refinement
DataHub Custom Modeling
Tap into thousands of predictive variables and billions of purchases to acquire customers
Future-Proofed Delivery
Alliant solutions are built on top of an extensive identity graph, guaranteeing flexible connection and distribution options across channels.
Programmatic
CDPS
Addressable TV
Direct Mail
Social
Flexible Activation
The ability to integrate audiences, anywhere brands want to go.
400+ more destinations across channels
Get started, contact us today.
Meet the Team
Walter Chistoni
SVP, Sales
Lauren Massa
Director, Strategic Accounts
Drew Nestico
VP, Sales
David Gaudreau
VP, Strategic Accounts
Kim Fitzgerald
Senior Director, Audience Solutions Sales
Amy Lyons
VP, Strategic Accounts
Sanja Vanjur
VP, Brand Direct
