Great People. Great Data. Great Results.
Evolution of an Independent Audience Company
Alliant launches its credit scoring cooperative, rolling out with large direct-to-consumer marketing organizations
A 2nd database is created for marketing analytics, providing granular transactional data that optimizes campaigns for LTV and more.
A major new product category is launched as analytic prowess is expanded to predictive prospect audiences
Alliant becomes an early provider of audience data for programmatic digital campaigns
A whole new “big data” architecture is deployed to meet the evolving needs of marketers, providing enhanced scalability and flexibility to accommodate new data types
Digital solutions surpass 50% of Alliant’s product mix, marking a significant milestone in Alliant’s multichannel evolution
Alliant becomes “The Audience Company”, deploys powerful new machine learning technology and fully delivers for CCPA compliance
Preparing for the next wave of addressable marketing, Alliant integrates leading universal identifiers such as LiveRamp RampID & Trade Desk UID2 and partners with modern data collaboration platforms such as Snowflake, AWS and Karlsgate
A dynamic team driven to deliver value to clients and partners ― and to build a company where great people want to work.
Kaitlin Dunn Troutman
VP, Marketing & Customer Experience
St. Clair McLean
VP, Systems Development
VP, Audience Solutions Sales
VP, Digital Agency & Platform Patnerships
VP, Client Engagement
Alliant supports industry participation and community service at every level of the organization. Whether the focus is strategy, technology, regulatory matters, or education, we believe that the insight our people gain informs and benefits all of our interactions with clients. Here are just a few of the organizations with which Alliant team members are actively involved.
The Alliant team actively seeks opportunities to validate our solutions in a way that provides brands and agencies confidence in their investment.
Compliance by Design
Information security and respect for the consumer are the foundations of data-driven marketing.
Alliant’s systems and processes are purpose-built to protect business information and the people behind the numbers. Our goal is to exceed ever-growing expectations for compliant data use in marketing by continually evolving and improving our practices.