About Us
Great People. Great Data.
Great Results.
Company Leadership
A dynamic team driven to deliver value to clients and partners ― and to build a company where great people want to work.
Scarlett Shipp
Chief Executive Officer
Scarlett Shipp
Louise Ward
Chief Operations Officer
Louise Ward
Louise Ward is the combined Alliant and AnalyticsIQ organization’s Chief Operating Officer. She earned her Bachelor of Arts in Economics and Social Science from Liverpool John Moores University and is a UK Qualified Accountant (ACCA). Louise has 20+ years of executive level experience as a leader of Finance and Business Operations for companies across Tech Industries. Louise is passionate about driving company health and sustainable growth with targeted data and talented people.
Dave Taylor
Chief Product Officer
Dave Taylor
Dave is the combined Alliant and AnalyticsIQ organization’s Chief Product Officer, guiding product strategy and development overseeing the Product, Data Science and Data Engineering teams.
Dave has an impressive product development and management background in creating valuable data solutions for brands and agencies. During his 20+-year career he has held leadership roles at Commerce Signals, a Transunion company, GE Capital, and Priceline — advancing consumer data product efforts. Dave holds a Masters in IS/IT project management from Villanova University and a BS in management information systems from Marist College.
Bill Adam
Chief Technology Officer
Bill Adam
Bill leads the combined Alliant and AnalyticsIQ organization’s production and technology teams and is the architect of the Alliant Data Hub.
Prior to Alliant, Bill held senior level positions at emerging businesses and marketing companies including News America Marketing, Edible Arrangements, Ikan Technologies, Grocery Shopping Network, Zadspace, and others. His development credentials include the first integrated card payment system, first patented and personalized digital savings circular, first Internet of Things Wi-Fi-enabled kitchen scanning appliance, and first fully automated print and apply system for on-pack shipment advertising. He has two graduate degrees from Boston University, an MBA and an M.S. in information systems.
Joseph Licursi
Chief Financial Officer
Joseph P. Licursi
Joe oversees the combined Alliant and AnalyticsIQ organization’s financial management, ensuring the company has the resources it needs to support its continued growth.
Joe has a deep background in financial management and accounting for investment and financial management organizations. During his 25 year career he has worked with powerhouses like Morgan Stanley, KPMG and Arthur Andersen — and has led accounting and reporting operations for a range of specialized private equity, asset management and hedge funds. Joe holds a BS in accounting from Fordham University, and is a Certified Public Accountant in New York and a member of the AICPA.
Julie Viscardi
Chief People Officer
Julie Viscardi
Julie provides strategic leadership across Alliant and AnalyticsIQ’s people practices, ensuring we continue to build a culture that attracts, retains and develops the best team to support our continued growth.
Julie comes to Alliant from Gartner, Inc., where she took on increasingly complex roles within HR for the past 23 years in both HR Business Partner and Center of Excellence capacities, most recently Director of Operations and Compliance. Prior to Gartner, she held operational roles at Marakon and Piazza, Melmed and Berkowitz. Julie earned a BA in English and a minor in Philosophy from California State University, Long Beach.
Donna Hamilton
Head of Innovation & Development
Donna Hamilton
Donna came to Alliant following a successful 14-year career with Millard Group and InfoGroup, where she worked on business development efforts to transition traditional mailers to email, online, mobile, database, and modeling programs. She has strong ties into the local New York advertising and marketing community previously serving as an HVDMA board member and recipient of a MCNY Silver Apple award in 2021. Donna holds a B.B.A. in Marketing from National University, San Diego, CA.
Linda Walker
SVP, Operations
Linda Walker
Linda Walker is the combined Alliant and AnalyticsIQ organization’s SVP of Operations. She earned her Bachelor of Science in Industrial Engineering Technology from Southern Polytechnic State University. Linda has extensive experience in business operations, project management, implementation, adoption, distribution, engineering and manufacturing which fuel her passion for building collaborative teams, driving process efficiencies, and creative resource management to drive success for the organization.
Mitch Eisenberg
SVP, General Counsel & Data Compliance Officer
Mitch Eisenberg
Mitch oversees the combined Alliant & AnalyticsIQ Legal & Compliance team and serves as the Company’s General Counsel and Data Compliance Officer ensuring oversight and compliance in today’s evolving data privacy landscape.
Mitch has an extensive background spanning 35+ years handling legal strategy and oversight for a range of companies in the advertising and media space. Prior to Alliant, he has led legal teams at PulsePoint/WebMD, Mediabistro, Jupitermedia, Internet.com and more — handling privacy & compliance, commercial agreements, corporate policy, and a broad range of legal matters. Mitch holds a Juris Doctorate Degree from New York University School of Law and a Masters of Business Administration (MBA) and Bachelors of Science in Business from the University of Connecticut.
Matt Frattaroli
SVP, Digital Agency & Platform Partnerships
Matt Frattaroli
Matt is an industry thought leader who contributes to The Drum, AdWeek NY, Streetfight and more on topics like the future of third-party data, data quality and advanced TV. His professional roots are deep in the digital marketing space — having built multiple ecommerce and MarTech companies, including ChoiceStream. In 2015, Matt was recognized by Digiday as a Signal Award Finalist in Data Management and Marketing for his work with consumer polling validation. He holds a bachelor’s degree in business management and marketing from Cornell University.
Walter Chistoni
SVP, Sales
Walter Chistoni
Walter has a proven track record of leading sales teams for data brands, publishers, and agencies. During his career he has held executive roles at Data Axle, PMX, Media Horizons Inc., American Media, and News America Marketing — delivering bespoke solutions to brands leveraging first- and third-party data across channels. Walter holds a BS in marketing from Fordham University, and is an active member of multi-channel marketing, shopper insights, direct response, and retail activation groups.
St.Clair McLean
SVP, Infrastucture & Security
St.Clair McLean
St. Clair has extensive experience at Alliant leading infrastructure, data security, and systems administration functions and teams. He studied Computer Science and Computer Engineering at Stony Brook University.
Evolution of an Independent Audience Company
2004
Alliant launches its credit scoring cooperative, rolling out with large direct-to-consumer marketing organizations
2007
A 2nd database is created for marketing analytics, providing granular transactional data that optimizes campaigns for LTV and more.
2010
A major new product category is launched as analytic prowess is expanded to predictive prospect audiences
2012
Alliant becomes an early provider of audience data for programmatic digital campaigns
2014
A whole new “big data” architecture is deployed to meet the evolving needs of marketers, providing enhanced scalability and flexibility to accommodate new data types
2016
Digital solutions surpass 50% of Alliant’s product mix, marking a significant milestone in Alliant’s multichannel evolution
2019
Alliant becomes “The Audience Company”, deploys powerful new machine learning technology and fully delivers for CCPA compliance
2021
Preparing for the next wave of addressable marketing, Alliant integrates leading universal identifiers such as LiveRamp RampID & Trade Desk UID2 and partners with modern data collaboration platforms such as Snowflake, AWS and Karlsgate
2022
Alliant launches a new look with a refreshed logo, reflecting on the dramatic evolution of the company
2024
Acquired by private equity firm, Inverness Graham, as a platform investment - the centerpiece of a new marketing data and technology portfolio.
Industry Leadership
Alliant supports industry participation and community service at every level of the organization. Whether the focus is strategy, technology, regulatory matters, or education, we believe that the insight our people gain informs and benefits all of our interactions with clients. Here are just a few of the organizations with which Alliant team members are actively involved.
Certifications
The Alliant team actively seeks opportunities to validate our solutions in a way that provides brands and agencies confidence in their investment.
Compliance by Design
Information security and respect for the consumer are the foundations of data-driven marketing.
Alliant’s systems and processes are purpose-built to protect business information and the people behind the numbers. Our goal is to exceed ever-growing expectations for compliant data use in marketing by continually evolving and improving our practices.
- All consumer and business support data is maintained in a SSAE-16 compliant facility
- All transactional data is converted to protect Member contribution
- All PII data is encrypted in transit
- Databases are continuously monitored for integrity and security
- All Alliant Associates undergo extensive background checks and ongoing data security training
- In-house privacy and compliance team, legal counsel holds Masters in cybersecurity
- Key associates are ANA/DMA certified in data governance
- SOC 2 Type II certified Real-time
- Compliant with CCPA, COPPA, CAN-SPAM, and FCRA
- TAG Certified
- Analytic development done in an anonymized environment
- Digital audience processes audited and certified by IAB
