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Insights

Home » Insights » Page 2
  • Stamp with data privacy

    Insights

    How Marketers are Adapting to the New Realities of Data Privacy

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  • Cookie being swept up

    Insights

    What Google’s Reversal on Third-Party Cookies Means for You

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  • People using a remote control

    Insights

    Why the Devil is in the (Data) Details for CTV Performance

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  • data-driven Direct Mail

    Insights

    Data-Driven Direct Mail: Strategies for Success Amid Rising Costs and Shrinking Lists

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  • Vote text with a microphone

    Insights

    Audience Strategies that Maximize Election Impact in a Crowded Ad Space

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  • Insights

    New To Clean Rooms? Start Small, But Start Now

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  • Hands coming through a laptop holding a consent form.

    Insights

    What Real Consent Should Look Like in Consumer Data Practices

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  • Olympics supporters celebrating in the stands.

    Insights

    Unleashing Fandom: A Deep Dive into Olympics Fan Insights

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  • data for ai

    Insights

    Quality Data is the Foundation for AI Audience Success

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    Insights

    New Year, New Talent: Alliant’s Latest Hires Driving Success in 2024

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  • Computer screen with Walmart and Vizio logos

    Insights

    CTV Walls Grow Higher With Walmart & Vizio, But That’s not a Bad Thing

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  • Insights

    Agency Boosts Client Performance by 2.3X with Custom Audience Targeting

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  • People on a boat in a sea of cookie pieces.

    Insights

    Charting a New Course and Leading Advertisers Beyond the Cookie

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  • The Ally with an image of Lisa Absousaleh

    Insights

    The Ally: Q&A on Cookieless Certification with Lisa Abousaleh at Neutronian

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  • Dark blue data graphic.

    Insights

    Seed Series: Breaking News! Get Ready for Seed Data

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  • consumer marketing data

    Insights

    Harnessing the Power of Consumer Marketing Data: Key Tips

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  • consumer spend data

    Insights

    Predictive Consumer Spend Data: A Treasure Trove for Marketers

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  • Donna Hamilton

    Insights

    Leveraging Data Science for Powerful Audience Solutions

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  • Woman turning on TV

    Insights

    Embracing Advanced TV in Your Targeting Strategy

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  • Bubbles with face silhouettes

    Insights

    New Talent Fuels Alliant Growth

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  • Lock symbol over shield.

    Insights

    Alliant Strengthens Commitment to Data Privacy and Compliance by Joining the Network Advertising Initiative

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  • Election badges.

    Insights

    2024 Election Activation Guide: Top Audiences to Swing the Vote

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  • Woman sitting on a couch watching TV, holding a remote.

    Insights

    DTC in CTV: Best Practices for Data-Driven Success

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  • The Ally featuring Andy Schonfield.

    Insights

    The Ally: Featuring Andy Schonfeld from Tatari

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  • TV walking with pencil in hand, SSP graphic.

    Insights

    How CTV is About to Rewrite the SSP Model

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  • Lock with Alliant logo.

    Insights

    Elevating Privacy and Compliance Awareness – A Guide for Prospective DataHub Members

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  • Athletes of various sports.

    Insights

    2023 Sports Marketing Activation Guide: Top Sports Audiences for the Win

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  • Insights

    5 Reasons to Maintain a Human Element in Marketing Data Activation

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  • Blue Background

    Insights

    Ensemble Methods: Combining Machine-Learning Models for Improved Marketing Performance

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  • New hire images.

    Insights

    Meet the Team: New Top-Tier Talent in Q2

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  • Insights

    2023 Holiday Activation Guide: Audiences to Supercharge Any Seasonal Campaign

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  • A Look-alike Modeling Guide on a notebook with pens

    Insights

    A Quick Guide to Look-alike Modeling

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  • Holiday/retail graphics.

    Insights

    2023 Holiday Activation Guide: Top Retail Audiences for Every Shopper

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  • Envelope and letters.

    Insights

    Optimization Back Tests: The Secret Weapon to Drive Direct Mail ROI

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  • Insights

    Variables: The Building Blocks of Modeling

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  • New hire images.

    Insights

    Introducing the Newest Faces at Alliant

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  • Male and female colleagues discussing at a table.

    Insights

    Ignore the Buzz — Third Party Data is STILL Key to Growing Your Business

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  • Compass

    Insights

    3 Ways Agencies Can Help Clients Navigate the Data Paradigm Shift

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  • Woman dancing with data graphics around her.

    Insights

    Quality Audience Data, Marketing’s Essential Element in Advertising with AI

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  • Media buying technology graphic.

    Insights

    Why advertisers demanding higher-quality data and transparency will transform media buying

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  • Purchase statistics made to look like a target with an arrow.

    Insights

    Data Strategies for the ‘Next Normal’ of Consumer Purchase Behavior

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  • Insights

    Two “New” Impactful Channels that Deliver Growth for DTC Marketers

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  • Man running

    Insights

    Why Performance is Paramount for Brands in 2023

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  • Sound byte "Listen Now" graphic.

    Insights

    Silo Breaking C-Suites: A CEO’s Perspective on the Role of CMOs

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  • Insights

    Propensity Modeling for Marketing

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  • Man with "Fact" in one hand and "Fiction" in the other.

    Insights

    Debunking the Myths of Data Cooperatives

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  • Man with a computer.

    Insights

    Doing More with Less: Optimize Campaigns Before They Launch

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  • Insights

    The High Cost of Bad Data: Top Data Quality Issues That Are Costing You Growth… and Customers!

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  • Insights

    Data & Predictive Analytics in Insurance: Targeting Clients vs. Prospects

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  • Bubbles with people inside.

    Insights

    Doing More with Less: Leveraging a Cooperative to Boost First-Party Data

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