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Insights

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  • Insights

    3 Easy Ways to Apply Data Enrichment

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  • Insights

    The Power in Marketers Understanding Predictive Modeling Methodologies

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  • Insights

    3 Easy Ways to Generate Additional Qualified Audiences for Direct Mail Campaigns

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    Insights

    How Negative Consumer Behavior Can Lead to Better Outcomes for Multichannel Retailers

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    Insights

    5 Benefits of Joining a Data Cooperative

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  • Insights

    30 Data & Analytics Terms Every Marketer Should Know

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  • Insights

    The Winding Road of Unique IDs

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  • Insights

    Think You Know 2nd Party Data? You Might be Surprised.

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  • Insights

    5 Data-Driven Strategies to Improve Your Marketing in 2021

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    Insights

    Getting Started with Data Enrichment

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    Insights

    5 Data Habits of Successful Consumer Marketers

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  • Inclusive Audiences: An Ongoing Conversation

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    Inclusive Audiences: An Ongoing Conversation

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  • Insights

    4 Quick Tips to Guarantee Programmatic Audience Optimization Success

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    Insights

    Exclusive Subscription Marketing Insights from Alliant’s CEO

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    Insights

    AN OPEN LETTER: Building Change Together, One Audience at a Time

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    Insights

    DTC’s Challenge: Identifying Long-term Customers Amid an Unexpected Boom

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  • Insights

    The Power in Marketers Understanding Predictive Modeling Methodologies

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  • Insights

    3 Easy Ways to Generate Additional Qualified Audiences for Direct Mail Campaigns

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  • Insights

    How Negative Consumer Behavior Can Lead to Better Outcomes for Multichannel Retailers

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  • Insights

    5 Benefits of Joining a Data Cooperative

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    Insights

    30 Data & Analytics Terms Every Marketer Should Know

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  • Insights

    Federal Privacy Regulations: What Happens Now?

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    Insights

    Is Addressable TV Right for Your Brand?

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    Insights

    Alliant Achieves IAB Tech Lab Certification for Data Transparency

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    Insights

    How to Justify Spending on Direct Mail Optimization

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    Marketing Together: A New Normal

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    Insights

    Marketing Together: By the Numbers

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    Insights

    Marketing Together: Staying Connected

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  • Insights

    What to Expect When Optimizing For LTV

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  • Insights

    Alliant’s Analytic Platform Evolution

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    Modern Direct Mail Shouldn’t Exist Without Optimization

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    Insights

    Prepare Now for the Post-Cookie Reality

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  • Party Data Will Survive in a Cookie-Less World: Fortune Cookie

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    3rd Party Data Will Survive in a Cookie-less World

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    The Tricks to Higher Lifetime Value and Lower CPA in 2020

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    Hello 2020

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    Insights

    2020 Insights from Alliant’s Digital Team

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    Alliant Earns LiveRamp’s Elite Partner Badge

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  • Insights

    Advanced TV Speak Made Easy

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  • Insights

    Benefits of Achieving Data Security Certification

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  • Insights

    Benefits and Challenges on the Road to Peace of Mind

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  • Insights

    Keep Your Negative Option Approach Positive

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    Insights

    Which Data Security Standards are Right for Your Organization?

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    Insights

    The Journey to SOC 2: Data Security Lessons and Benefits

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  • Insights

    Two Models, Two Different Superpowers

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    Insights

    The Journey to SOC 2: Data Security Lessons and Benefits

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  • Insights

    The 8 Questions Marketers Should Ask Every Data Provider

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    Insights

    The 8 Questions Media Buyers Should Ask Every Data Provider

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    Insights

    When it Comes to Building an Audience, It Pays to Get the Whole Story

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  • Custom Audiences for Facebook Targeting

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    Being an Alliant Member Means Better Facebook Targeting, Too

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    New Audiences for a New Season

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