The Trusted Data Partner for Political Audiences

COUNTDOWN TO
ELECTION DAY 2024
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Nonprofit Audiences

Build stronger fundraising campaigns with audiences designed to attract, engage, and retain donors. Powered by deep donor intelligence, these audiences help nonprofits identify new donor prospects, inspire repeat giving, and better understand the motivations and giving potential behind every supporter—so you can grow your mission with greater impact.

Drive Results Across the

Full Donor Lifecycle

Response Optimization

Focus your fundraising budget on supporters most likely to respond and donate.

Retain High-Value Donors

Only 2 in 10 new donors continue to give. Our donation RFM and lifestyle behavioral signals help increase response rates, grow average gift size, reactivate lapsed donors, and offset the attrition that keeps nonprofits from growing.

Find Unique Prospects

Scale campaigns with incremental acquisition audiences, build custom look-alike models, and reach the same high-value donors across direct mail and digital channels.

Data Licensing & Enrichment

Gain a deeper understanding of your donors with enriched data that enhances your CRM, supports in-house analytics, and enables more personalized fundraising.

Purpose-Built Donor Audiences

Ready-to-activate audiences available across your preferred platform.

Advocacy/Charitable Causes

Individuals with demonstrated passion for
specific causes.

EXAMPLE

Children’s Charity Donors

  • Animal Welfare
  • Anti-Hunger Cause Donors
  • Arts or Cultural Causes
  • Charitable Contributor
  • Children’s Charities
  • Community-Based Charitable Organizations
  • Donates by Mail
  • Education Cause Donors
  • Environmental or Wildlife Causes
  • Environmental / Group Causes – Propensity
  • General Contributor
  • Health Causes
  • High Dollar Donor
  • International Aid Causes
  • Likely to Have Donated Over $100 to 4 or More Charitable Organizations in Last 12-months
  • Medical Care Cause Donors
  • Non-Religious Donor – Propensity
  • Online Donors
  • Premium Donor to PBS / NPR – Propensity
  • Premium Environmental & Group Causes – Propensity
  • Premium Non-Religious Donor – Propensity
  • Premium Religious Donors – Propensity
  • Religious Cause Donors
  • Religious Donors – Propensity
  • Highly Likely
  • Likely
  • Most Likely
  • Very Highly Likely
  • Veterans Causes

Donation Motivation

Charitable contributor audiences based on giving
capacity, channel preferences, and donor behavior.

EXAMPLE

Charitable Contributors in Last 12-months

  • Annual Discretionary Spending on Donation:
    • $2,500 to $3,499
    • $3,500 to $6,249
    • Greater than $6,250
  • Children’s Charity Donor
  • Charitable Contributors in Last 12-months
  • Community-Minded Extrinsic Donors
  • Community-Minded Intrinsic Donors
  • Extrinsic Donors
  • Healthcare Organization Donors
  • Individualistic Extrinsic Donors
  • Individualistic Intrinsic Donors
  • Intrinsic Donors
  • Non-Planned Givers

Nonprofit Affinities

Consumers with high likelihood of engaging with
specific unaffiliated organizations.

EXAMPLE

American Heart Association

  • AARP
  • Alzheimer’s Association
  • American Diabetes Association
  • American Heart Association
  • American Red Cross
  • ASPCA
  • Big Brothers/Big Sisters
  • Boy Scouts of America
  • Disabled American Veterans
  • Doctors Without Borders
  • Feeding America
  • Girl Scouts of America
  • Habitat for Humanity
  • Make-A-Wish Foundation
  • National Multiple Sclerosis Society
  • Save The Children
  • Special Olympics
  • St. Jude Children’s Research Hospital
  • Susan G. Komen
  • United Way
  • Donor to PBS / NPR – Propensity
  • Goodwill
  • World Vision
  • Compassion International Buyer Propensity
  • The Salvation Army Buyer Propensity
  • Tunnel to Towers Buyer Propensity
  • Wounded Warrior Project Buyer Propensity

Political

Voter audiences based on party affiliations, political donations, candidate preferences and life stages.

EXAMPLE
Affluent Millennial Independents

  • Affluent Democrat Seniors
  • Affluent Early Boomer Democrats
  • Affluent Early Boomer Independents
  • Affluent Early Boomer Republicans
  • Affluent GenX Democrats
  • Affluent GenX Independents
  • Affluent GenX Republicans
  • Affluent Independent Seniors
  • Affluent Late Boomer Democrats
  • Affluent Late Boomer Independents
  • Affluent Late Boomer Republicans
  • Affluent Millennial Democrats
  • Affluent Millennial Independents
  • Affluent Millennial Republicans
  • Affluent Republican Seniors
  • Democratic Party Affiliation
  • Republican Party Affiliation
  • Independent Party Affiliation
  • Politically Conservative – Propensity
  • Politically Liberal – Propensity
  • Conservative Republican Propensity
  • Hispanic Democrat
  • Hispanic Independent
  • Hispanic Republican
  • Left Leaning Independents
  • Left Leaning Republicans
  • Liberal Democrat Propensity
  • Middle of the Road Democrat Propensity
  • Middle of the Road Republican Propensity
  • Right Leaning Democrats
  • Right Leaning Independents
  • Premium Politically Conservative – Propensity
  • Premium – Democratic Party Affiliation
  • Premium – Republican Party Affiliation
  • Premium – Independent Party Affiliation
  • Premium Hispanic Democrat
  • Premium Left Leaning Independents
  • Premium Right Leaning Democrats
  • Premium Right Leaning Independents
  • Environmental Donors – Democrat Voters
  • Environmental Donors – Independent Voters
  • Environmental Donors – Republican Voters
  • Political Donors – Democrat Voters
  • Political Donors – Independent Voters
  • Political Donors – Republican Voters
  • Premium Environmental Donors – Democrat Voters
  • Premium Environmental Donors – Republican Voters
  • Premium Political Donors – Democrat Voters
  • Premium Political Donors – Independent Voters
  • Premium Political Donors – Republican Voters
  • Elizabeth Warren Voter Propensity
  • Joe Biden Voter Propensity
  • Kamala Harris Voter Propensity
  • Pete Buttigieg Voter Propensity
  • Tulsi Gabbard Voter Propensity
  • Donald Trump Voter Propensity
  • Hillary Clinton Voter Propensity
  • Focus on Politics Online
  • Republican Executives
  • Democrat Executives
  • Marco Rubio
  • Nikki Haley
  • Ilhan Omar
  • Ron DeSantis
  • Gavin Newsom
  • Vivek Ramaswamy
  • Robert F. Kennedy Jr.
  • Inflation
  • Border Security
  • Ukraine War
  • US Foreign Policy
  • Social Security & Medicare
  • YouTube – Politics Influencers
  • TikTok – Politics Influencers

CUSTOM AUDIENCES

Build Audiences as Unique as Your Mission

Inspire people to give with the right data. Build custom donor audiences using deterministic purchase behavior, predictive psychological insights, and advanced modeling to identify and engage the supporters most likely to take action.

1st Party Custom Modeling

Leverage your brand’s data in combination with Alliant’s Consumer Database for identifying the most precise audience

Custom Audience Segments

Leverage all pre-built segments, not only those in syndication, for further refinement

Info Sheet

DataHub Custom Modeling

Tap into thousands of predictive variables and billions of purchases to acquire customers

17 NEW Audiences added for 2023

New call-to-action
In today’s complex political landscape, trust is everything. Alliant is independently certified for data quality, compliance, and transparency.

One Donor, Every Touchpoint

Deliver a consistent fundraising experience across every channel. Alliant solutions are built at the PII level on top of an extensive identity graph, guaranteeing consistent, flexible delivery wherever your donors engage.

Programmatic
Email
CDPS
Addressable TV
Direct Mail
Social

Available Where You Need Them

Plus 400+ more destinations across channels

Real Client Wins

Educational Travel Not-for-Profit Finds the Best Catalog Response with Alliant Data

+118%

Higher response rate

-136%

Lower CPA

Audience Help Desk

Need a custom audience, recommendations on your digital audience strategy, or assistance on a proposal? Our team is always available to consult on your specific data needs.

“Alliant has been an amazing partner. Their service is unmatched whether you’re looking for guidance on targeting segments or just have random questions. We look forward to continuing our partnership with Alliant!”

Stephanie Foster

Advanced TV Sales Director, East – Verizon Media

One Audience, All Channels.

Voter decisions are influenced across many touchpoints. Alliant’s extensive identity graph enables you to build consistent connection across your entire campaign.

Advanced TV
Programmatic
Email
Social
Direct Mail
Call Centers

Not seeing your candidate or cause?

Contact us for custom audiences that can be built and delivered within days.

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