Acquire. Enrich. Optimize.
Audience Targeting That Performs
People-based marketing data & audiences rooted in billions of transactions & cognitive psychology.
Choose from ready-to-activate syndicated audiences or build a custom audience around your unique goals. Alliant combines deterministic purchase behavior with predictive psychological insight, giving you a deeper view of who consumers are, what they buy and why they decide.
6,000+ Audiences
Targeted off-the-shelf segments readily available in all major platforms or for distribution to activation partners.
People-Based Data
Audience intelligence that reveals who people are, what they do, what’s next, and why they decide—securely built at the PII level.
Custom Audiences
Build custom audiences tailored to your goal and deliver them to your preferred platform in as few as 5 days.
Categories
Explore the data categories behind our audience targeting solutions.
Demographics
Accurate and scalable demographics from a national compiler and matched to the Alliant cooperative
CPG
Audiences built from 9M+ active consumers across 6,000 brands sourced from mobile couponing apps
B2B
Purchase Behaviors
Consumers in the Alliant cooperative who have purchased products or services in specific categories
Social & Channel Engagement
Social media-based audiences built from followers of specific accounts or engagement with relevant hashtags
Movers & Homeowners
Homeownership from a national compiler or self-reported changes of address with an Alliant Member
Brand & Product Affinity
Purchase-based brand audiences built from 175MM+ credit & bank card transactions
Finance
Automotive
Deterministic ownership data from nationwide dealership and service department records
Travel
TV Viewership & Subscription
TV viewership audiences based on television genre, sub-genre, movie, show, and smart TV manufacturer
Political
Voter audiences based on party affiliations, political donations, candidate preferences and life stages.
Nonprofit
Health
Technology
Custom Audiences
Every marketing objective is unique— your audiences should be too.
Alliant Custom Audiences enables marketers to move beyond one-size-fits-all targeting by creating audience solutions built around the consumers, behaviors, motivations, and outcomes that matter most.
Reach niche segments, expand scale, or improve performance with high-quality data—delivered to your preferred platform in as few as 5 days.
Tell us your goal. We’ll build the audience.
Audiences Where You Need Them
You need to be free to reach the right audience, at the right time, regardless of channel. We’ve built a massive database of billions of match keys so we can help you execute on that vision. Whatever the requirement, be it postal, email, IP or lat/long, we handle distribution so that you can execute.
400+ more destinations across channels
Future-Proofed Delivery
Alliant people-based digital audiences are built on top of an extensive identity graph, guaranteeing flexible connection and distribution options across channels.
Programmatic
CDPS
Addressable TV
Direct Mail
Social
Audience Help Desk
Not sure which data solution is the best fit?
Our team can help identify the right approach and provide strategic guidance on audience recommendations, campaigns, and client opportunities.
“Alliant has been an amazing partner. Their service is unmatched whether you’re looking for guidance on targeting segments or just have random questions. We look forward to continuing our partnership with Alliant!”
Stephanie Foster
Advanced TV Sales Director, East – Verizon Media
