Travel & Hospitality Audiences

Build stronger travel campaigns with predictive data solutions designed to attract, convert, and retain travelers. Deeper travel intent signals help brands identify high-value prospects, turn research into bookings, and better understand traveler preferences, motivations, and spending potential—so you can plan and activate campaigns around travelers who are ready to book.

Solutions for Every Point in the Traveler Journey 

Find New Traveler Prospects

Expand beyond your current customer or guest file with lookalike and intent-based prospecting built on real travel spend and booking behavior.

Optimize Response & Conversion

Focus your campaign budget on the travelers most likely to respond and book.

Retain & Grow High-Value Travelers

Keep your highest-value travelers booking with relevant offers, upgrades, and trip recommendations. Use rich audience insights to personalize loyalty, win-back, and upsell messaging.

Data Licensing & Enrichment

Gain a deeper understanding of your guests with enriched data that enhances your CRM, supports in-house analytics, and enables more personalized campaigns.

Purpose-Built Audiences

Ready-to-activate audiences available across your preferred platform.

Traveler Profiles & Intent

Consumers who are likely to travel in the next 12-months, based on Annual Discretionary Spending, Generation, Travel Type, Region, and more.

EXAMPLE
Travel Because of New Discounts
  • Adventure Loving Travel Intenders
  • Boat Enthusiast Travel Intenders
  • Business Travel Intenders
  • Empty Nest Travel Intenders
  • Entertainment Loving Travel Intenders
  • Exercise Enthusiast Travel Intenders
  • Family Travel Intenders
  • Fishing Enthusiast Travel Intenders
  • Food Enthusiast Travel Intenders
  • Golf Enthusiast Travel Intenders
  • Likely Frequent Personal Travelers
  • Likely to Drive or Travel By Car
  • Likely to Fly or Travel By Plane
  • Likely to Highly Value Rewards or Loyalty Points When Traveling
  • Likely to Rent a Vehicle When Traveling
  • Likely to Travel for Business Travelers
  • Likely to Travel for Cultural Experiences
  • Likely to Travel for Outdoor Experiences
  • Likely to Travel for Outdoor Experiences
  • Likely to Travel to All-Inclusive Destinations
  • Luxury Travel Intenders
  • Online Travel Bookers
  • Pet Owner Travel Intenders
  • Retired Travel Intenders
  • Ski Enthusiast Travel Intenders
  • Spontaneous Travel Intenders
  • Value Travel Intenders
  • Yoga & Pilate Enthusiast Travel Intenders

Traveler Types

Consumers who are likely travel for various activities and interests in the next 12-months.

EXAMPLE
Food Enthusiast Travel Intenders
  • Adventure Loving Travel Intenders
  • Boat Enthusiast Travel Intenders
  • Business Travel Intenders
  • Empty Nest Travel Intenders
  • Entertainment Loving Travel Intenders
  • Exercise Enthusiast Travel Intenders
  • Family Travel Intenders
  • Fishing Enthusiast Travel Intenders
  • Food Enthusiast Travel Intenders
  • Golf Enthusiast Travel Intenders
  • Likely Frequent Personal Travelers
  • Likely to Drive or Travel By Car
  • Likely to Fly or Travel By Plane
  • Likely to Highly Value Rewards or Loyalty Points When Traveling
  • Likely to Rent a Vehicle When Traveling
  • Likely to Travel for Business Travelers
  • Likely to Travel for Cultural Experiences
  • Likely to Travel for Outdoor Experiences
  • Likely to Travel for Outdoor Experiences
  • Likely to Travel to All-Inclusive Destinations
  • Luxury Travel Intenders
  • Online Travel Bookers
  • Pet Owner Travel Intenders
  • Retired Travel Intenders
  • Ski Enthusiast Travel Intenders
  • Spontaneous Travel Intenders
  • Value Travel Intenders
  • Yoga & Pilate Enthusiast Travel Intenders

Transportation & Lodging

Travel audiences based on airline, hotel, cruise, rental car, rideshare, and other transportation and accommodation preferences and purchase behaviors.

EXAMPLE
Royal Caribbean Buyer Propensity
  • Airlines Big Spender Propensity
  • Alamo Buyer Propensity
  • Alaska Airlines Buyer Propensity
  • American Airlines Buyer Propensity
  • Amtrak Buyer Propensity
  • Avis Car Rental Buyer Propensity
  • Best Western Buyer Propensity
  • British Airways Buyer Propensity
  • C-Level Executives with JetBlue Interest
  • C-Level Executives with United Airlines Interest
  • Carnival Cruise Buyer Propensity
  • Celebrity Cruises Buyer Propensity
  • Comfort Inn Buyer Propensity
  • Cruise Lines Big Spender Propensity
  • Delta Buyer Propensity
  • Disney Cruise Buyer Propensity
  • Disney Resorts Big Spender Propensity
  • Disney Resorts Buyer Propensity
  • Dollar Rent A Car Buyer Propensity
  • Econo Lodge Buyer Propensity
  • Economy Hotel Visitors – Propensity
  • Embassy Suites Buyer Propensity
  • Enterprise Rental Car
  • Buyer Propensity
  • Executives with Lyft Buyer Propensity
  • Executives with Uber Buyer Propensity
  • Extended Stay America Buyer Propensity
  • Fairfield Inn Buyer Propensity
  • Four Points Buyer Propensity
  • Four Seasons Buyer Propensity
  • Frequent Flyer Propensity
  • Frontier Airlines Buyer Propensity
  • Hertz Buyer Propensity
  • Hilton Hotels & Resorts Buyer Propensity
  • Holland America Line Buyer Propensity
  • Hyatt Buyer Propensity
  • JetBlue Buyer Propensity
  • Lodging Big Spender Propensity
  • Luxury Hotel Visitors Propensity
  • Lyft Big Spender Propensity
  • MGM Grand Hotel & Casino Buyer Propensity
  • MGM Resorts International Buyer Propensity
  • Mainstay Suites Buyer Propensity
  • Marriott Buyer Propensity
  • NYC Taxi Buyer Propensity
  • National Car Rental Buyer Propensity
  • Norwegian Cruise Line Buyer Propensity
  • Regent Seven Seas Buyer Propensity
  • Renaissance Hotels Buyer Propensity
  • Rental Cars Big Spender Propensity
  • Residence Inn Buyer Propensity
  • Royal Caribbean Buyer Propensity
  • Sandals Resorts Buyer Propensity
  • Seabourn Buyer Propensity
  • Southwest Airlines Buyer Propensity
  • Spirit Airlines Buyer Propensity
  • Super 8 Buyer Propensity
  • The Ritz Carlton Buyer Propensity
  • Thrifty Car Rental Buyer Propensity
  • Timeshare Owner Propensity
  • Travelodge Buyer Propensity
  • Uber Buyer Propensity
  • United Airlines Buyer Propensity
  • Westin Hotel Buyer Propensity
  • Woodspring Suites Buyer Propensity
  • Wyndham Worldwide Buyer Propensity

Experiences & Activities

Consumers with a high likelihood of engaging in travel experiences, attractions, outdoor activities, and theme parks.

EXAMPLE
National Park Visitor Propensity
  • Busch Gardens Buyer Propensity
  • Camping Propensity
  • Cedar Point Buyer Propensity
  • Discovery Cove Buyer Propensity
  • Events And Attractions Buyer Propensity
  • Gilroy Gardens Buyer Propensity
  • Hershey Park Buyer Propensity
  • Knotts Berry Farm Buyer Propensity
  • National Park Visitor Propensity
  • Road Trip Propensity
  • San Diego zoo Buyer Propensity
  • Sesame Place Buyer Propensity
  • Six Flags Buyer Propensity
  • Theme Park Visitor – Propensity
  • Universal Studios Buyer Propensity
  • Valleyfair Buyer Propensity
  • Water Country Buyer Propensity

Travel Products

Consumers with a high likelihood of purchasing travel-related products and trip essentials.

EXAMPLE
Sunscreen and Tanning Buyer Propensity
  • Allianz Travel Insurance Buyer Propensity
  • Amazon Big Spenders
  • Away Buyer Propensity
  • Back Pack Buyer Propensity
  • Cameras Buyer Propensity
  • Candy and Gum Buyer Propensity
  • Dried Meat and Jerky Buyer Propensity
  • Eyewear Buyer Propensity
  • Handbags, Wallets & Cases Buyer Propensity
  • REI Buyer Propensity
  • Salty Snacks and Popcorn Buyer Propensity
  • Snack Bars Buyer Propensity
  • Sunglass Hut Buyer Propensity
  • Sunscreen and Tanning Buyer Propensity
  • Tumi Buyer Propensity
  • Vacation and Travel Products

Booking & Travel Sites

Travel audiences based on online travel agencies, booking platforms, vacation rental sites, and travel planning preferences and purchase behaviors.

EXAMPLE
Priceline Buyer Propensity
  • Airbnb Buyer Propensity
  • Booking.com Buyer Propensity
  • Egencia Buyer Propensity
  • Expedia Buyer Propensity
  • HomeAway Buyer Propensity
  • Hotels.com Buyer Propensity
  • Kayak Buyer Propensity
  • Online Travel Planners
  • Orbitz Buyer Propensity
  • Priceline Buyer Propensity
  • Travel Agencies Big Spender Propensity
  • Travelocity Buyer Propensity
  • Travelzoo Buyer Propensity
  • Vrbo Buyer Propensity
  • Yelp Buyer Propensity
Quickly activate campaigns across devices and channels, reaching high-quality compliant audiences.

CUSTOM AUDIENCES

Audiences Mapped to the Traveler You’re Trying to Reach

Inspire people to book with the right data. Build custom travel audiences using deterministic purchase behavior, predictive psychological insights, and advanced modeling to identify and engage the travelers most likely to search, book, and return.

Finding the right audience just got easier. Share your campaign, goal, or target traveler with the Audience Recommendation Assistant and get a tailored recommendation in minutes Your custom audience expert — now on demand.

One Traveler, One Connected Experience

From the first search to the final booking confirmation, deliver the same experience everywhere your travelers show up. Alliant solutions are built at the PII level on an extensive identity graph, so targeting stays consistent across every channel and every stage of the trip.

Audience Help Desk

Not sure which data solution is the best fit?

Our team can help identify the right approach and provide strategic guidance on audience recommendations, campaigns, and client opportunities.

“Alliant has been an amazing partner. Their service is unmatched whether you’re looking for guidance on targeting segments or just have random questions. We look forward to continuing our partnership with Alliant!”

Stephanie Foster

Advanced TV Sales Director, East – Verizon Media