Highly Accurate Audience Targeting for

Travel

Reach travelers ready to explore based on preferred airlines, accommodations, family road trips, theme park experiences and more.

Travel Intenders

Powered by AnalyticsIQ

Many people enjoy spending their time and money on creating memories by traveling. Alliant’s TravelIQ segments, powered by AnalyticsIQ, give you the insights you need to understand travel intenders – from the types of travel people enjoy and how much of their discretionary spend they dedicate to their preferred travel adventures to if they are likely to be in-market for their next vacation and more.

Annual Discretionary Spending on Travel

Cruise

Travel Intenders > Annual Discretionary Spending > Cruise Travel >

Consumers who are likely to spend various amounts on cruise travel in the next 12-months:

  • $800 to $1,099

  • $1,100 to $1,999

  • Greater than $2,000

Domestic

Travel Intenders > Annual Discretionary Spending > Domestic Travel >

Consumers who are likely to spend various amounts on domestic travel in the next 12-months:

  • $2,250 to $2,749

  • $2,750 to $4,499

  • Greater than $4,500

International

Travel Intenders > Annual Discretionary Spending > International Travel >

Consumers who are likely to spend various amounts on international travel in the next 12-months:

  • $1,500 to $1,999

  • $2,000 to $2,999

  • Greater than $3,000

Travel

Travel Intenders > Annual Discretionary Spending > Travel >

Consumers who are likely to spend various amounts on travel in the next 12-months:

  • $4,000 to $4,999

  • $5,000 to $7,999

  • Greater than $8,000

By Generation

Travel Intenders > By Generation>

Consumers who are likely to travel in the next 12-months by generation:

4 AVAILABLE

  • Baby Boomer Travel Intenders
  • Generation X Travel Intenders
  • Generation Z Travel Intenders
  • Millennial Travel Intenders

Type

Travel Intenders > Type>

Consumers who are likely travel in various ways in the next 12-months

3 AVAILABLE

  • Domestic
  • International
  • Cruise

Region

Travel Intenders > Region>

Consumers who are likely travel to various regions in the US in the next 12-months:

10 AVAILABLE

  • Coastal or Tropical Regions
  • Deserts
  • Large Cities
  • Midwest US
  • Northeast US
  • Small Towns
  • Southeast US
  • Southwest US
  • Mountains
  • West Coast US

Traveler Type

Travel Intenders > Traveler Type>

Consumers who are likely travel for various activities and interests in the next 12-months:

28 AVAILABLE

  • Adventure Loving Travel Intenders
  • Boat Enthusiast Travel Intenders
  • Business Travel Intenders
  • Empty Nest Travel Intenders
  • Entertainment Loving Travel Intenders
  • Exercise Enthusiast Travel Intenders
  • Family Travel Intenders
  • Fishing Enthusiast Travel Intenders
  • Food Enthusiast Travel Intenders
  • Golf Enthusiast Travel Intenders
  • Likely Frequent Personal Travelers
  • Likely to Drive or Travel By Car
  • Likely to Fly or Travel By Plane
  • Likely to Highly Value Rewards or Loyalty Points When Traveling
  • Likely to Rent a Vehicle When Traveling
  • Likely to Travel for Business Travelers
  • Likely to Travel for Cultural Experiences
  • Likely to Travel for Outdoor Experiences
  • Likely to Travel for Outdoor Experiences
  • Likely to Travel to All-Inclusive Destinations
  • Luxury Travel Intenders
  • Online Travel Bookers
  • Pet Owner Travel Intenders
  • Retired Travel Intenders
  • Ski Enthusiast Travel Intenders
  • Spontaneous Travel Intenders
  • Value Travel Intenders
  • Yoga & Pilate Enthusiast Travel Intenders
GET THE FULL REPORT
US Travel Rates: Understanding Modern Travel Trends

Alliant Purchase-based Audiences

Airlines

  • American Airlines Buyer Propensity
  • Airlines Big Spender Propensity
  • Spirit Airlines Buyer Propensity
  • Southwest Airlines Buyer Propensity
  • C-Level Executives with United Airlines Interest

Hotels

  • Hilton Hotels & Resorts Buyer Propensity

  • Hotel Tonight Buyer Propensity
  • Luxury Hotel Visitors – Propensity
  • Economy Hotel Visitors – Propensity
  • W Hotels Buyer Propensity

Car Rentals

  • Avis Car Rental Buyer Propensity

  • Enterprise Rental Car Buyer Propensity

  • National Car Rental Buyer Propensity
  • Alamo Buyer Propensity
  • Rental Cars Big Spender Propensity

Travel Products

  • Backpack
  • Camera & Optic Accessories
  • Wallets & Cases

  • Sunscreen and Tanning Buyer Propensity

  • Vacation and Travel Products

Experiences & Activities

  • Six Flags Buyer Propensity

  • Sesame Place Buyer Propensity

  • Disney Resorts Buyer Propensity

  • Theme Park Visitor – Propensity

  • SeaWorld Buyer Propensity

Booking & Travel Sites

  • Booking.com Buyer Propensity

  • Expedia Buyer Propensity

  • Airbnb Buyer Propensity

  • Vrbo Buyer Propensity

  • Kayak Buyer Propensity

Custom Social Audiences

Explore uncharted territories with your travel campaign guided by NEW influencer and content creator audiences
(i.e. Followers of Mikki Tenazas’s on TikTok)

Quickly activate campaigns across devices and channels, reaching high-quality compliant audiences.

Flexible Activation

The ability to integrate audiences, anywhere brands want to go.

400+ more destinations across channels

Young couple looking to travel

Real Purchase Data in
Every Data Point

All solutions are built from Alliant’s transactional database of aggregated and transformed 1st party data sources

Future-Proofed

Data sources and products are not dependent upon cookies and can be matched into any activation platform, at scale

Audience Help Desk

Need a custom audience, recommendations on your digital audience strategy, or assistance on a proposal? Our team is always available to consult on your specific data needs.

“Alliant has been an amazing partner. Their service is unmatched whether you’re looking for guidance on targeting segments or just have random questions. We look forward to continuing our partnership with Alliant!”

Stephanie Foster

Advanced TV Sales Director, East – Verizon Media