Highly Accurate Audience Targeting for

Health & Wellness

Target resolution-driven consumers ready to invest in health and wellness products and services.

Activate audiences built for

2026’s Top Wellness Trends

Exercise & Fitness

  • Bodybuilding.com Buyer Propensity

  • Sports & Fitness Buffs

  • Premium Health Conscious Seniors

  • Premium Young Professionals Interested in Fitness, Exercise & Health

  • Pilates/Yoga Propensity

  • Fitness Center Big Spender Propensity

  • Gold’s Gym Buyer Propensity

  • High Adherence to Healthy Behaviors*

  • Avid Exerciser*
  • Weightlifting*

  • High Belief in Healthy Behaviors*

Mental Wellness & Self Care

  • Headspace Buyer Propensity

  • Self-Improvement

  • Personal Care Multibuyers

  • YogaWorks Buyer Propensity

  • Health & Wellbeing

  • Likely to Have Frequent Access to Natural Spaces*
  • Meditation*

  • Naturopathy*

  • High Stress Consumers*
  • Acupuncture* 
  • Poor Sleep Quality*
Diet & Nutrition

  • Whole Foods Market Buyer Propensity

  • Thrive Market Buyer Propensity

  • Blue Apron Big Spender Propensity

  • GNC Buyer Propensity

  • 310 Nutrition Buyer Propensity

  • Nutrisystem Buyer Propensity

  • Herbalife Buyer Propensity

  • Swanson Vitamins Buyer Propensity

  • Herbal Remedies*

  • Vegetarian*

  • Vegan Dieters*

  • Likely to Have a Healthy Diet*

Weight Management

  • Fitness Buyer Propensity

  • Weight Watchers International Buyer Propensity

  • MyFitnessPal Buyer Propensity

  • Planet Fitness Buyer Propensity

  • Weight Loss

  • Waybetter Buyer Propensity

  • Likely to Have Lost 6+ Pounds in Last 2 Months*

  • Likely to Start Weight Loss Program This Month*

  • Likely to Have Lost Desired Amount of Weight*

Health & Medical Utilization
  • 1-800-Contacts Buyer Propensity

  • MedExpress Buyer Propensity

  • Doctor On Demand Buyer Propensity

  • Heartland Dental Buyer Propensity

  • Pearle Vision Buyer Propensity

  • Warby Parker Buyer Propensity

  • Likely to See a Dentist*

  • Chiropractics*

  • Likely to Undergo Elective Plastic Surgery*

  • Medical Facilities*

  • Likely to Have Multiple Health Concerns*

Accessories & Equipment
  • Nike Buyer Propensity
  • Athleta Buyer Propensity

  • Adidas Buyer Propensity

  • Lululemon Athletica Buyer Propensity

  • Peloton Buyer Propensity

  • DICK’s Buyer Propensity

  • Apple Watch

  • Garmin Buyer Propensity

  • Fabletics Buyer Propensity

  • Fit2Run Buyer Propensity

  • Likely to Use Smart Workout*

  • Likely to Use Health Wearables*

*AnalyticsIQ (now part of Alliant) Audience Segments

Quickly activate campaigns across devices and channels, reaching high-quality compliant audiences.
Download the GLP-1 Research Overview

Gain insight into the motivations driving interest in GLP-1s and the consumers most likely to them into their health and wellness routines.

Flexible Activation

The ability to integrate audiences, anywhere brands want to go.

400+ more destinations across channels

Health and wellness activities

Real Purchase Data in
Every Data Point

All solutions are built from Alliant’s transactional database of aggregated and transformed 1st party data sources

Future-Proofed

Data sources and products are not dependent upon cookies and can be matched into any activation platform, at scale

NEW Social Audiences

Create your own custom Health & Wellness segments with new influencer and content creator audiences

i.e. Followers of Sally McRae on Instagram or Jeff Cavaliere on YouTube

Audience Help Desk

Need a custom audience, recommendations on audience strategy, or assistance on a proposal? Our team is always available to consult on your specific data needs.

“Alliant has been an amazing partner. Their service is unmatched whether you’re looking for guidance on targeting segments or just have random questions. We look forward to continuing our partnership with Alliant!”

Stephanie Foster

Advanced TV Sales Director, East – Verizon Media

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