Alliant Website Privacy Policy
Last Updated: May 13, 2026
This Privacy Policy (the “Privacy Policy”) informs visitors to the website and business Customers that license our Data Products (“you”) about the collection, use, sharing, and selling (collectively referred to as “processing” or “process”) of your Personal Information collected from and processed in connection with the Alliant Cooperative Data Solutions, LLC website (https://alliantinsight.com/) and any website where this Privacy Policy is posted (collectively, the “Website”), including those of our subsidiaries and affiliates, such as Analytics IQ (collectively “Alliant”).
As used in this Privacy Policy, “Personal Information” means information that relates to an identified or identifiable individual and includes “personal data” or similar terms as used in applicable state privacy laws. For example, this could include among other things your name, address, email address, past purchase behavior or information regarding your interests.
This Privacy Policy does not apply to the Personal Information collected and processed in connection with providing Alliant’s Data Products. Alliant does not combine or otherwise process the Personal Information we collect through our Websites with the Personal Information we process for our Data Products. For more information on our practices with respect to this Personal Information, please visit our Data Products Privacy Policy
The Privacy Policy may change over time. Please review it frequently to stay up-to-date with our practices.
a. Categories of Personal Information Collected
Alliant collects the following categories of Personal Information from and in connection with visitors to its Website and Customers of the Data Products. We generally disclose these categories of Personal Information to our service providers. We also “sell” or “share” Personal Information and use Personal Information for “targeted advertising” as these terms are defined in applicable U.S. law.
| Category of Personal Information Collected: | Sold or Shared: |
|---|---|
| Identifiers and contact information, including your name and physical address, email addresses, account username, telephone numbers, online identifiers, and mobile device identifiers. | Yes |
| Personal Information categories listed in the California Customer Records statute, such as your financial account information, or credit/debit card number in order to facilitate purchases. | No |
| Commercial information, including purchase and usage history, goods and service preferences, account information, and billing dates. | Yes |
| Internet/electronic network activity, such as online interests; and information on a consumer’s interaction with the Website, application, or advertisement. | Yes |
| Geolocation information (imprecise) derived from your device or IP address. | Yes |
| Inferences drawn from the above-listed categories of Personal Information. | Yes |
We do not knowingly sell or share the Personal Information of individuals under the age of eighteen (18).
To make an opt-out request with Alliant, please use this form. To make an opt-out request with AnalyticsIQ, please use this form. We recognize opt-out preferences that are communicated through the Global Privacy Control (“GPC”), but GPC-based opt-outs are limited to sales, shares, and targeted advertising through our Websites.
b. The Business and Commercial Purposes for Which We Collect and Process Your Personal Information
We collect and process the Personal Information described above to:
- Respond to your questions or requests and provide customer service;
- Provide you with access to certain features of Alliant’s Data Products and services, and to maintain your account with us;
- Confirm the delivery of our Data Products and services to you;
- Communicate with you about your use of Alliant’s Data Products and services;
- Contact you with regard to your use of the Alliant Data Products and services and, in our discretion, changes to any Alliant policy;
- Develop new products or services and to enhance current Data Products and services;
- Protect the security or integrity of the Alliant Website and other services, such as by protecting against and preventing fraud, unauthorized transactions, claims and other liabilities, and managing risk exposure, including by identifying potential hackers and other unauthorized users.
- Perform research and analytics;
- Provide you with customized content, including through emails and across third-party websites and apps, and targeted advertising;
- Communicate with you, either directly or through one of our partners for marketing and promotional purposes via emails or other messages, consistent with any preferences you may have communicated to us; and
Use for other purposes as disclosed at the time you provide your Personal Information or otherwise with your consent
c. Retention
We will retain your Personal Information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or allowed under law. To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information; our contractual rights to use the Personal Information; the potential risk of harm from unauthorized use or disclosure of the Personal Information; the purposes for which we use the Personal Information; whether we can achieve those purposes through other means; and the applicable legal requirements or obligations.
We collect Personal Information in a number of ways, including directly from you, automatically when you interact with our Website or use our Data Products, and from third parties.
a. Directly From You
We collect Personal Information you provide to us directly, including:
- When You Use or Inquire about Our Services. We collect Personal Information from you when you inquire about or create an account to use the Data Products, or communicate with us.
- When You Make a Purchase. If you purchase services from us, we or our third-party payment processors collect a payment card number or other payment information.
b. Automatically
When you interact with our Website, we and/or our third-party partners and service providers use a variety of technologies to automatically collect certain information from you when engaging with our Website. We may collect your Personal Information using different data collection technologies, such as cookies, pixels, and tags on our Website, and in email messages and certain online advertisements. For information on the choices you may have with respect to these data collection technologies, see the “Your Privacy Choices” section below.
The specific types of Personal Information that we, our partners, vendors, and service providers may automatically collect when you visit our Website include:
- Device and Browser Information. This includes your device’s IP address and/or other unique identifiers, browser type, device type, internet service provider, operating system, and when you access our Website from a mobile device, your device’s approximate location (derived from your device’s IP address or other signals).
- Usage Information. When you interact with our Website, certain information may be collected by us or our vendors, including the date and time of your visit, the pages you view immediately before and after you access our Website, the areas or pages of our Website that you visit, the amount of time you spend viewing or using our Website, keystrokes, mouse movements, form field entries, recordings of chat sessions or your use of and inputs to other AI-supported tools, and other use and overall engagement with our Website.
- Marketing Information. If you receive an email from us, information may be collected about your interactions with the message (e.g., whether you opened, forwarded, or clicked through to our Website).
- Third-Party Analytics Technologies. We may use third-party analytics tools to better understand who is using our Website, how people are using them, and how to improve their effectiveness as well as the effectiveness of any related content. These technologies include Google Analytics, Google AdWords, and others to help us track, segment and analyze usage of the Website, and to help us or those third parties serve targeted advertising to you on our Website and services across the internet. These third parties may also combine information they collect from your interactions with the Website with information they collect from other sources. We may not have access to information these third parties collect from our Website. You can opt-out of the use of Google Analytics through Google’s opt-out browser add on, Google Ad Settings, and Ad Settings for mobile apps.
c. From Third Parties
We may receive Personal Information from other sources. Our third-party sources may include:
- Our Business Partners. Including companies that co-sponsor our promotions.
- Our Marketing/Advertising and Analytics Partners. Including online advertising networks and analytics providers that assist us in engaging in targeted advertising.
- Other Companies. Including data aggregators and other similar companies that help supplement the information we maintain about you. Certain third parties might link your name or email address to other information they have collected, such as your past online/offline purchases and your online usage information.
d. Combining Information
We may combine Personal Information that we receive from the various sources described in this section. For example, we may combine Personal Information that you provide us directly with information we collect automatically. Similarly, we may combine Personal Information that we receive from third parties with Personal Information we already have about you. We use, disclose, and protect combined Personal Information as described in this Privacy Policy.
We may disclose Personal Information for the business purposes described in Section I.b to the following categories of recipients:
- Service Providers. We disclose your Personal Information to our service providers that provide business, professional, or technical support services to us, help us operate our business and the Website and provide you access to the Data Products, or administer activities on our behalf.
- Corporate Affiliates. We may disclose your Personal Information with our affiliated companies or brands for purposes consistent with this Policy and other business and operational purposes.
We may also disclose your Personal Information to the following categories of third parties:
- Advertising Partners. We may disclose your Personal Information to third parties for targeted advertising, including social media platforms, third-party advertising networks, and other parties that assist us in serving and optimizing our advertisements.
- Relevant Third Parties as Part of a Corporate Transaction. In the event of a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with a bankruptcy or similar proceeding), we may disclose or transfer your Personal Information to certain third parties, such as the acquiring entity and its advisers.
- Governmental, Regulatory, and Public Authorities. We may disclose your Personal Information to government and law enforcement authorities, in each case to comply with legal or regulatory obligations or requests.
- Other Third Parties. We may disclose your Personal Information to other parties at your direction or with your consent, where required by law, or as we believe necessary or appropriate either to: (i) comply with applicable law; (ii) protect our operations and those of any of our affiliates; (iii) investigate and prevent against fraud; (iv) protect our rights, privacy, safety, or property and/or those of others; or (v) allow us to pursue available remedies or limit damages that we may sustain.
We may disclose your Personal Information for other reasons that we will describe at the time of information collection or prior to disclosing your information.
Please note that we may de-identify or aggregate Personal Information so that it will no longer be considered Personal Information and disclose such information to other parties for purposes consistent with those described in this Privacy Policy. We will protect de-identified information in accordance with applicable law, and will not attempt to “re-identify” the information.
You have several rights that relate to how Alliant collects and processes your Personal Information, subject to certain exceptions and limitations.
a. State Privacy Rights
If you reside in the United States, you may request to exercise certain rights over your Personal Information provided by state privacy laws. The exact scope of these rights may vary by state and depending on certain exceptions:
- Right to Know. You have the right to request to know what Personal Information we have collected about you, including the categories of sources from which the Personal Information is collected, the business or commercial purpose for collecting, selling, or sharing Personal Information, the categories of third parties to whom we disclose Personal Information, and the specific pieces of Personal Information we have collected about you. Please note that we may not be required to respond to your requests for access to specific pieces of Personal Information more than twice in any 12-month period. You also have the right to access this information in a portable format.
- Right to Request Categories of Third Parties. You have the right to request a list of the categories of third parties with which we disclose your Personal Information.
- Right to Request Specific List of Third Parties. You have the right to request or access a list of the specific third parties with which we disclose your Personal Information. The list of specific third parties to which Alliant sells or discloses Personal Information through its Website is available here.
- Right to Delete. You have the right to request that we delete Personal Information that we have collected from or about you, subject to certain exceptions.
- Right to Correction/Accuracy. You have the right to request correction of inaccurate Personal Information that we maintain about you, subject to appropriate verification. We may comply with a right to correct by deleting your Personal Information.
- Right to Opt Out of Sale, Sharing, and Targeted Advertising. You have the right to request to opt out of the “sale” or “sharing” of your Personal Information, or the use and disclosure of your Personal Information for “targeted advertising” (as these terms are defined in applicable law).
Other than for requests to opt-out, we may ask to verify your identity in order to process your request. This step is necessary for certain types of requests to protect everyone’s information. We may refuse to fulfill such requests if we cannot verify the identity of the individual making the request.
You are not required to create an account to exercise your privacy rights described herein and we will not discriminate against you for exercising these rights.
Authorized agents. In certain states, consumers may designate an authorized agent to exercise their privacy rights. You may designate an authorized agent to submit requests on your behalf using the methods described in this section. However, we may as the agent to provide us with proof of the agent’s authorization to act for you. Alternatively, we may contact you directly to request information to verify against information provided by the authorized agent.
Right to appeal. Depending on your U.S. state of residence, you may have the right to appeal a decision that we make about your rights request. To submit an appeal, please email us at compliance@alliantdata.com with the subject line “Rights Request Appeal.” If you reside in the U.S. and are unsatisfied with the way we handled your request, you may have a right to complain to your state’s Attorney General.
To make a privacy request to Alliant, please use this form or call (833) 926-0701.
To make a privacy request to AnalyticsIQ, please use this form or call (833) 533-1388.
b. Interest-Based Advertising
Self-regulatory industry organizations such as the Digital Advertising Alliance (DAA) offer browser-based opt-out tools for their member companies. Please visit the DAA’s AdChoices site for more information: https://youradchoices.com/control. You can also visit the Network Advertising Initiative (NAI) as a resource for learning about available privacy choice mechanisms.
c. Marketing and Promotional Communications
From time to time, we may send you marketing and promotional communications, including special offers from us or our partners. If you no longer wish to receive promotional and marketing emails from us, you may opt out of such communications at any time by following the opt-out instructions included in any promotional or marketing email you receive from us.
We do not knowingly collect, sell or share Personal Information of individuals under 18 years of age.
Alliant has implemented technical, physical and organizational measures that are designed to protect Personal Information against accidental or unlawful destruction or accidental loss, damage, alteration, unauthorized disclosure or access, as well as all other forms of unlawful processing. However, no electronic data transmission or storage of information can be guaranteed to be completely secure, and we cannot ensure or warrant the security of any information you transmit to us or that we store about you.
We will post any changes we make to our Privacy Policy on this page. If we materially alter our practices, we will provide you appropriate notice when we update the Privacy Policy, such as by temporarily noting “UPDATED” next to the link in the footer of our Website. Where required by applicable law, we will obtain your opt-in consent if we use Personal Information that we previously collected about you for a purpose that is materially different from the purposes we described in the version of our Privacy Policy applicable to you at the time we collected that Personal Information. The “Last Updated” legend at the top of the page indicates the last time this Privacy Policy was reviewed or updated.
Corporate Counsel
Alliant Cooperative Data Solutions LLC
6 Concourse Parkway, Suite 1750
Atlanta, GA 30028
Email: Compliance@AlliantData.com
