The Holidata Headquarters

A go to resource for targeting the planners, shoppers & celebrators who transform the seasonal moments into campaign success.

More Audiences Have Arrived at Holidata HQ!

The season of giving just got even better for marketers!

With AnalyticsIQ now part of Alliant, we’re bringing together rich transactional data and psychology-driven consumer intelligence to expand our portfolio of predictive, people-based audiences.

A little more data magic. A whole lot more holiday targeting potential.

View the Ultimate Holiday Audience Catalog

View the Ultimate Holiday Audience Catalog

Discover Audiences for

Holiday Décor &
Product Shoppers

Holiday Gift Giver
Personas

Popular Holiday
Retailers

Holiday CPG
Essentials

Holiday Host
Personas

Holiday
Entertainment

Want to explore more audiences?

View Alliant’s Full Digital Taxonomy

CUSTOM AUDIENCES

Reach the right audience​​ this holiday season.

Build custom holiday audiences using deterministic purchase behavior, predictive psychological insights, and advanced modeling to identify and engage the shoppers most likely to engage with your brand.

Finding the right audience just got easier. Share your campaign, goal, or target holiday persona with the Audience Recommendation Assistant and get a tailored recommendation in minutes. 

Launch Assistant

74%

of consumers were influenced by social on a holiday gift purchase in 2024.

Audience Guide

Social Audiences

Harness the power of Alliant’s NEW Social Audiences to extend the reach of holiday content engagement outside of social and drive increased seasonal sales.

Flexible Activation

The ability to integrate audiences, anywhere brands want to go.

400+ more destinations across channels

Insights & Research

BFCM Isn’t the Starting Line. It’s the Finish Line for Demand You Already Built.
Early Bird Shoppers: Who’s Already Planning for the Holidays
Off-the-Shelf vs. Custom Audiences: How to Choose the Right Approach
Creators Are Becoming the New Storefront. Here’s What the Data Says About Who’s Buying.
Black Friday and Cyber Monday shopping behavior
Black Friday Shopping Trends: Who’s Spending and Where
  • How Identity, Lifestyle, Social Influence, and Brand Meaning Shape Apparel Decisions
  • Personality & Purchasing Behavior
  • Black Friday & Cyber Monday Consumer Purchasing Behavior
Student and family gearing up for back to school

The Alliant Holidata Catalog

The Ultimate Holiday Audience guide. Alliant’s Exclusive Holiday Audiences help brands identify the givers and hosts that make the season magical.

Audience Help Desk

Not sure which data solution is the best fit?

Our team can help identify the right approach and provide strategic guidance on audience recommendations, campaigns, and client opportunities.

“Alliant has been an amazing partner. Their service is unmatched whether you’re looking for guidance on targeting segments or just have random questions. We look forward to continuing our partnership with Alliant!”

Stephanie Foster

Advanced TV Sales Director, East – Verizon Media