Questions? Feedback? powered by Olark live chat software Retailer Expands Targeting Efforts with Custom Acquisition Models

Solution Applied




Direct Mail




Direct Mail

The Challenge

A large multi-brand apparel manufacturer was seeking to expand its acquisition universe from sources outside the traditional cooperative databases it had long used for prospecting. Understanding the company’s need for a new approach, Alliant recommended that custom acquisition models be built for their various offers.

Our Solution

Alliant created new response models across the client’s various brands. The models revealed that the top 20% of selected consumers would yield a 63% higher response rate than the company’s typical response rate.

  • Used the models for its various mailings, and has steadily increased its mailable universe

  • Found that Alliant has unique names not available elsewhere

  • Continues to use Alliant with new models being tested for other product lines and offers

Insight at Work

An Alliant list selection model reliably identifies consumers who are ready to respond


Higher Response Rate from the Top 20% of Consumers