Artificial intelligence is rapidly reshaping both consumer experiences and business operations, yet the people building AI systems and the people interacting with them often perceive the technology in very different ways.

In this research report, Alliant’s Cognitive Sciences team examines how consumers and business decision-makers differ in their awareness of AI usage, comfort levels, emotional responses, and attitudes toward emerging technologies. Through survey research and behavioral analysis, the report explores why AI often feels visible and deliberate in workplace settings while remaining largely invisible in everyday consumer experiences.

Download the report for a closer look at where businesses think AI is obvious, where consumers barely notice it, and why that disconnect creates friction.