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Acquire. Enrich. Optimize.

People-based marketing powered by billions of consumer data points.

Audience Targeting

People-based marketing starts with Alliant Audiences. Derived from second party data and built at the PII Level, Alliant Audiences can reach your target audience across devices and channels, including display, video, email, direct mail, advanced TV, including OTT and addressable TV.

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Acquire
Leading U.S. Audience Provider
2000+ Audience Segments
Accessible In All Major Platforms

A Strong Foundation

The core of all Alliant’s solutions is the DataHub – a unique Member database which aggregates billions of consumer transactions into a unified representation of consumer behavior. With such an important asset, security is paramount and is integrated into everything we design.

Data Enrichment

First party data is your most valuable asset. Take your CRM to the next level - layering in transactional, demographic, lifestyle & automotive attributes, predictive scores and more. Insights are delivered in real-time to inform a personalized customer journey or in batch for modeling and analytics.

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ENRICH
Available For Digital or Offline
High Match Rates With Over 1B Link Keys
Delivery In Real-time or Batch

Build Something Bigger

The DataHub combines first party data with third party sources, advanced machine learning and team of experienced marketers to enable delivery of the right message, to the right audience, in any channel.

Predictive Modeling

Predict campaign performance against specific KPI’s such as response, payment or lifetime value - with custom built models at the deterministic, PII level. Immediately cut costs and be empowered to make more strategic decisions about segmentation and messaging.

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Optimize
Advanced Machine Learning
Expand Prospect Universes
Reactivate Lapsed Customers

Join a Community

The DataHub is more than the ultimate people based marketing tool - it is a true Hub of ideas, insight and community. Read more about DataHub Member Benefits such as data management, custom analytics, data security and access to unique content.

"Alliant is known as ‘The Audience Company’ for good reason: with over 1,800 segments based on transactional and behavioral data, making them a leader for retail, D2C and finance audiences."

Kathleen Matawaran

Customer Success Manager, Data Partnerships, LiveRamp

Looking for Credit Solutions?

Did you know Alliant’s origins are in credit reporting? We serve as a robust source of alternative data for credit decisions, thin-file scoring, and billing management.

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