Jewelry and collectables marketer acquires new customers then quadruples media investment
Multichannel Retail
Social
Multichannel Retail
Social
A jewelry and collectables marketer that relied heavily on direct mail for acquisition, was interested in expanding their program to Facebook. As a long-time client of Alliant’s data and analytics services, they asked for help with targeting high quality prospect audiences online.
Alliant used the client’s limited digital transactional data as a seed to build three custom modeled audiences, targeted by:
In addition, Alliant recommended a few of its on-demand Brand Propensity audiences which included brands that were competitive to the client or aligned with their customer base.
Alliant onboarded all audiences to Facebook for the client’s next campaign, refreshing them monthly for recency and relevancy.
Due to campaign success, the client increased program rollout by 400%, and they continue to increase their investment in Facebook using Alliant Audiences.
Increase in media spend