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Solution Applied




Direct Mail




Direct Mail

The Challenge

A major financial institution faced with increasing mailing costs and lower response rates needed a solution that would help identify consumers in-market for a range of invitation-to-apply credit card offers.

Our Solution

Alliant worked with the bank’s list brokers to create targeted segments for each specific offer.  The newly-developed audiences were then further enhanced with Alliant’s on-demand response models available for mining the ACA database.

  • Initial tests demonstrated that the selection strategy was successful. The Alliant segments outperformed other lists for response and credit quality.

  • Alliant offered the client scale in key transactional segments allowing the bank to expand campaign circulation up to 64%.

Insight at Work

Audience Development Paid Dividends for the Client


Campaign Circulation Expansion