Questions? Feedback? powered by Olark live chat software Credit Mailer Banks Bigger Profits with Tailored Segments

Solution Applied

Industry

Finance

Channel

Direct Mail

Industry:

Finance

Channel:

Direct Mail

Challenge

A major financial institution faced with increasing mailing costs and lower response rates needed a solution that would help identify consumers in-market for a range of invitation-to-apply credit card offers.

Solution

Alliant worked with the bank’s list brokers to create targeted segments for each specific offer.  The newly-developed audiences were then further enhanced with Alliant’s on-demand response models.

Results

Initial tests demonstrated that the selection strategy was successful. The Alliant segments outperformed other lists for response and credit quality.

 

Alliant offered the client scale in key transactional segments allowing the bank to expand campaign circulation up to 64%.

Insight at Work

Audience Development Paid Dividends for the Client

64%

Campaign Circulation Expansion