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Media

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    Will Clean Room Consolidation Actually Make Collaboration Easier?

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    Media

    Why the Devil Is in the (Data) Details for CTV Performance

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    Balancing Act: Navigating Personalization and Privacy in Modern Marketing

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    Beyond the Scrubs: Understanding Healthcare Providers as People for Increased Engagement

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    Psychologists Find A New Way To Analyze Behavior And Target Ads

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    How cookie deprecation, first-party data and privacy regulations are impacting the data landscape

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  • Media

    Link Prospects’ Personal and Business Data to Engage and Convert: The Awesome Power of B2B2C Linkage Data

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    Media

    CTV Success Requires Solving its Biggest Hurdle: Audience Confusion

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  • Media

    How Advertisers Can Try to Avoid Getting Stuck in VPPA Limbo with Their CTV and Video Data

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    Media

    What is True Measurement of Political Advertising?

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    Alliant Awarded First-Ever Joint Neutronian-IAB Tech Lab Certification for Data Transparency Standard and Quality

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    Maximizing Media Impact with Custom Audiences

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    Alliant Prioritizes Data Solution Advancements in Naming Dave Taylor as Chief Product Officer

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  • Media

    Alliant Partners with StackAdapt, Giving Self-serve Programmatic Advertisers Access to Audience-First Data

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  • Adopting a Short-term Marketing Strategy to Succeed in '24

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    Adopting a Short-term Marketing Strategy to Succeed in ’24

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  • Beyond the Cookie

    Media

    Beyond the Cookie: Identifying and Reaching Voter Targets in ’24

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    Making Every Moment Count with Personalized Patient Engagement

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  • Media

    The Data Fitness Regimen: Keeping Your Data Strategy in Peak Condition

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  • Alliant is a TransUnion Partner

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    Meet Our Partners: Q&A with Alliant

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  • A Data-Driven Approach to Targeting Loyalists & Switchers

    Media

    A Data-Driven Approach to Targeting Loyalists and Switchers

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  • The People-First Advertising Lessons of the Hollywood Strikes

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    The People-First Advertising Lessons of the Hollywood Strikes

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  • Clean Rooms Aren't Always the Solution to Your Data Privacy Problems

    Media

    Clean Rooms Aren’t Always The Solution To Your Data Privacy Problems

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  • Media

    Credit Card Revolvers vs. Transactors: Understanding Their Behavior to Optimize Marketing Strategies

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  • Media

    MarTech Interview with Scarlett Shipp, CEO at AnalyticsIQ

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    Member Privacy and Compliance – Legal Q&A with Alliant

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  • Retail Media Networks: Opportunity vs Reality

    Media

    Retail Media Networks – Opportunity vs. Reality

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    Media

    DTC in CTV: Best Practices for Data-Driven Success

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    First-Time DTC Direct Mailer? Here’s How to Make this Channel Sing

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    3 ways agencies can help clients navigate the data paradigm shift

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    Media

    Why advertisers demanding higher-quality data and transparency will transform media buying

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  • Media

    New To Clean Rooms? Start Small, But Start Now

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  • Media

    Why Performance Is Paramount for Brands in 2023

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    5 Tactics To Plan Your Way Into Addressable TV Success

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  • How advertisers can push ATV to its full potential

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    How Advertisers Can Push Addressable TV to Achieve Its Full Potential

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    Data-Driven Tips for Maximizing Holiday Sales in a Downturn

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    Media

    Alliant’s New Logo Represents New Ways for Brands to Grow

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    Media

    How brands are improving audience strategies for advanced TV

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    Media

    Third-Party, Direct Or In-House: Which Clean Room Is Right For You?

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  • Featured on The Drum.

    Media

    This is the year for political campaigns to prep for a cookieless 2024

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    How to Overcome Roadblocks in Your First-Party Data Roadmap

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  • Woman by a door and many people in the room.

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    Don’t Let Turnover Damage Your Brand’s Data Strategy

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  • Large number four.

    Media

    4 Things Publishers Need to Do to Grow their Audience Data

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  • TV screen with target and arrow.

    Media

    Advertisers, Are You Aware of the Contextual Panacea?

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  • Media

    The role of data in digital transformation

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  • Supply Chain Uncertainty

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    How Brand Marketers Should Respond to Supply Chain Uncertainty

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    4 Lessons for Marketers From Facebook’s Outage

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  • Does Third-Party Data Need a Rebrand?

    Media

    Does Third-party Data Need a Rebrand?

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    3 Steps Brands Can Take to Build First-Party Data Practices

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    Direct Mail’s Short-term Obstacles Could Provide Long-term Benefit to Marketers

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  • Two long paths

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    Choose Your Own Identity Adventure: Why The Ad Industry Is Stuck In Wait-And-See Mode

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