Skip to content
  • Solutions

    People-Based Intelligence ​

    Powered by AnalyticsIQ
    PeopleCore
    Predictive Consumer Intelligence Database
    PurchaseCore
    Consumer Purchase Behavior Database
    ProfessionalsCore
    B2B2C Intelligence Database

    Alliant Member
    Intelligence Community

    Where leading brands turn data into action

    Use CASes

    Target with an arrow in pointing at center.
    Audience Targeting
    Icon of database with a plus sign
    Data Enrichment
    icon of a gear with 3 arrows pointing up
    Optimization
    Credit Solutions
    Solution Pricing
    • ProfessionalsCore
    • Consumer Data Solutions
    • The Alliant Intelligence Community
    • People-Based Digital & Custom Audiences
    • Data Enrichment
    • Optimization
    • Credit Solutions
  • Market

    Alliant Serves

    Brands

    Harness the potential of first party data across channels

    Agencies

    Be indispensable to your clients

    Platforms

    Deliver superior targeting to today’s media buyers

    Direct Mail Partners

    Accelerate strategic value for customers

    Advanced TV Buyers

    Powering the future of TV Advertising

    Audience Guides

    • Automotive
    • Back-to-School
    • Celebrations
    • Consumer Packaged Goods
    • Entertainment
    • Food & Beverage
    • Health & Wellness
    • Holidata
    • Home & Garden
    • New Movers
    • Political
    • Retail
    • Social Audiences
    • Sports
    • Travel
    • VIEW ALL

    Trending

    • Marketing Data Glossary

      Marketing Data Glossary: 95 Terms Every Modern Team Should Know

      Continue reading

    • Midterms 2026: A data-driven battleground

      Continue reading

    • Platforms
    • Agencies
    • Brands
    • Direct Mail Partners
  • Resources

    Upcoming events

    VIEW ALL

    Nothing Found

    Explore

    • Insights & News
    • Resource Library
    • Events
    • Case Studies

    Resource Library

    VIEW ALL

    • Ebook

      Four Actionable Ways Predictive Channel Insight Can Boost Marketing Results

    • Case Study

      Alliant Data Helps Non-profit Connect with Donors Online

    • Case Study

      Contributions soar for non-profits leveraging new donor model

    Success Stories

    VIEW ALL

    Home Warranty Company Protects Homeowners and Their Bottom Line Through Data Optimization

    Continue reading

    High-quality, certified data delivers on advertiser KPIs

    Continue reading

    Leading Financial Institution Drives Brand Health with Alliant Audiences and Cadent

    Continue reading

    Highlights for Children Capitalizes on Growth with Model Rebuild

    Continue reading

    Latest Posts

    VIEW ALL

    • Marketing Data Glossary

      Marketing Data Glossary: 95 Terms Every Modern Team Should Know

      Continue reading

    • Midterms 2026: A data-driven battleground

      Continue reading

    Insights & News
    • Events
    • Case Studies
    • Data Cards
  • Company

    About Alliant

    Great People. Great Data. Great Results.

    For over more than two decades, Alliant has helped evolve and innovate the compliant use of data to drive marketing performance for leading brands and their partners.

    Learn More

    Data Governance

    Compliance
    by Design

    Explore how Alliants systems, processes and people are committed to a culture and practice of ethical and compliant data use.

    Data Governance

    Join the Team

    Contribute to the future of data-driven marketing and advance your career.

    Open Positions

    follow us

    • About
    • Data Governance
    • Careers
    • Contact Us
  • Alliant AIQ News
Contact
  • Solutions
    • Consumer Data Solutions
    • ProfessionalsCore
    • People-Based Digital & Custom Audiences
    • Data Enrichment
    • Optimization
    • Credit Solutions
    • Solution Pricing
  • Market
    • Brands
    • Platforms
    • Agencies
    • Direct Mail Partners
    • Advanced TV Buyers
  • Audience Guides
    • Consumer Packaged Goods
    • Retail
    • Automotive
    • Food & Beverage
    • Home & Garden
    • Sports
    • Entertainment
    • Back-to-School
    • Holidays & Celebrations
    • New Movers
    • Health & Wellness
    • Travel
    • Political
  • Resources
    • Insights & News
    • Case Studies
    • Events
    • Digital Taxonomy
    • Data Governance
  • Contact Us
  • Careers

Media

Home » Media » Page 3
  • Two long paths

    Media

    Choose Your Own Identity Adventure: Why The Ad Industry Is Stuck In Wait-And-See Mode

    Continue reading
  • Train on tracks, giant cookie also on tracks.

    Media

    Alliant Joins Unified ID 2.0, Pioneering Ad Targeting in a Future Without Cookies

    Continue reading
  • Booklet on blue background.

    Media

    Why now is the time for brands to (re)build accurate data dictionaries

    Continue reading
  • Empty Seats

    Media

    Advertisers, Do You Know Where Your Audiences Come From?

    Continue reading

  • Media

    Can LiveRamp Survive The Cookie Apocalypse?

    Continue reading

  • Media

    The Pandemic Draw: New Customers Poured In And Spent More From March Through June

    Continue reading

  • Media

    Audience Data Sessions Q&A with Alliant

    Continue reading
  • Post Pandemic

    Media

    How retail can prepare for post-pandemic reality, on and offline

    Continue reading

  • Media

    Marketing in 2021: Universal ID Race and Creative Efficiency

    Continue reading
  • Variables

    Media

    Now is the Time for DTC Marketers to Level Up their Variable Game

    Continue reading
  • Sponge

    Media

    Brands need to use the pandemic to clean up their data

    Continue reading

  • Media

    Google’s Anti-Discriminatory Targeting Rules Require Legal and Analytic Collaboration

    Continue reading
  • Inclusive Audiences An Ongoing Conversation

    Media

    Inclusive Advertising Needs To Extend To Audience Planning

    Continue reading

  • Media

    Recovery Rises: The Cross-Channel Outlook For 2020

    Continue reading
  • Dark blue box

    Media

    Why You Need to Build a Data Governance Team Right Now

    Continue reading
  • Human with a speech bubble

    Media

    How to Keep the Conversation Going in an Economic Downturn

    Continue reading
  • Tv with faces on it

    Media

    Debunking Addressable TV Advertising’s Biggest Myth: Scale

    Continue reading
  • Chocolate Chip Cookie

    Media

    The Cookie’s Collapse is No More Consequential than the Shift to Mobile

    Continue reading

  • Media

    Revolutionizing marketing campaigns with AI

    Continue reading

  • Media

    Alliant Audiences Now Available on Three New Platforms

    Continue reading

  • Media

    New Audiences, New Destinations

    Continue reading
  • phone on a notepad with pencil and ipad with bar graphs

    Media

    Alliant Audiences Exceed Nielsen DAR Benchmarks

    Continue reading
Previous23

Alliant provides brands and their partners with innovative data solutions that improve marketing performance for profitable growth.

Certifications & Awards

Solutions

  • Consumer Data Solutions
  • ProfessionalsCore
  • The Alliant Intelligence Community
  • People-Based Digital & Custom Audiences
  • Data Enrichment
  • Optimization
  • Credit Solutions
  • Solution Pricing

Market

  • Brands
  • Agencies
  • Platforms
  • Direct Mail Partners
  • Advanced TV Buyers

Resources

  • Insights & News
  • Resource Library
  • Events
  • Case Studies

Company

  • About
  • Data Governance
  • Careers
  • Contact Us

FOLLOW US

Do Not Sell Or Share My Personal Information
Limit The Use of My Sensitive Personal Information
Consumer Health Data Privacy Policy
Privacy Policy  |  Terms of Use | Report a Concern

© Alliant Cooperative Data Solutions

The entity maintaining this website is a data broker under Texas law. To conduct business in Texas, a data broker must register with the Texas Secretary of State (Texas SOS). Information about data broker registrants is available on the Texas SOS website.

Alliant provides brands and their partners with innovative data solutions that improve marketing performance for profitable growth.

Solutions
  • Consumer Data Solutions
  • ProfessionalsCore
  • The Alliant Intelligence Community
  • People-Based Digital & Custom Audiences
  • Data Enrichment
  • Optimization
  • Credit Solutions
  • Solution Pricing
Resources
  • Insights & News
  • Resource Library
  • Events
  • Case Studies
Company
  • About
  • Data Governance
  • Careers
  • Contact Us
Market
  • Brands
  • Agencies
  • Platforms
  • Direct Mail Partners
  • Advanced TV Buyers

Certifications & Awards

FOLLOW US ON SOCIAL

© Alliant Cooperative Data Solutions | Privacy Policy  | Consumer Health Data Privacy Policy | Terms of Use | Report a Concern

Page load link
Alliant Acquires AnalyticsIQ to Deliver the Future of People-Based Marketing Data
LEARN MORE