Storage Rental Provider Lifts Results with Better Targeting

A national storage rental chain that markets exclusively online, struggled to achieve a positive return on their investment (ROI) with their existing campaigns. The company turned to Alliant to create a digital advertising program effective in acquiring new subscribers.

Alliant provided the client with custom audience segments that allowed the company to focus its efforts on responsive customers at maximum value. The rental chain targeted Alliant’s 30 and 60-day recency, Internet buyer, and check/cash buyer segments to advertise its subscription plan within key market zip codes. Alliant segments improved the client’s subscription offer campaign results:

• Targeting Alliant audiences increased their conversion rate by 22%
• Alliant’s data identified audiences who would pay for a premium subscription priced 20% higher than their standard package

Website optimization sells more online subscriptions.