Storage Rental Provider Lifts Results with Better Targeting
Alliant Audiences deliver more subscribers for premium package offering
Solution Applied
Industry
Subscription
Channel
Digital
Industry:
Subscription
Channel:
Digital
Challenge
A national storage rental chain that markets exclusively online, struggled to achieve a positive return on their investment (ROI) with their existing campaigns. The company turned to Alliant to create a digital advertising program effective in acquiring new subscribers.
Solution
Alliant provided the client with custom audience segments that allowed the company to focus its efforts on responsive customers at maximum value. The rental chain targeted Alliant’s 30 and 60-day recency, Internet buyer, and check/cash buyer segments to advertise its subscription plan within key market zip codes.
Results
Targeting Alliant audiences increased the client’s conversion rate by 22%.
Alliant’s data identified audiences who would pay for a premium subscription priced 20% higher than the client’s standard package.
Insight at Work
Website optimization sells more online subscriptions.
22%
Increase in Conversion Rate
20%
Higher Paid Premiums from Targeted Segments