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Home » Archives for Alliant
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    Meet the Fans Behind Fall Sports Streaming

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    AI Is Only as Smart as the Data You Feed It: Alliant’s Dave Taylor

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    Cannes Made It Clear: Agentic AI Is Here. Is Your Data Foundation Ready?

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    How Predictive Data Helps Brands Reach Back-to-School Shoppers Before the Rush

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    Alliant Appoints Chuck Ott as Chief Revenue Officer to Accelerate Growth and Go-to-Market Strategy

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    AI Has Made the Audience Marketplace Much More Competitive

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    Mapping Modern Travel Consumer Behaviors: The Personas Driving Today’s Tourism

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    The Back-to-School Audience Suite: Meet the Family

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    Political Audience Insights to Better Understand Consumer Behavior

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    The Predictive Path for Direct Mail: From Reaction to Prediction

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    Spring Is Here: What You Need to Know About Home & Garden Audiences

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    With AI, Data Quality is the Advertising Differentiator

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    Direct Mail’s Political Power Play: Why 2026 Campaigns Need to Double Down on Data

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    Marketing Data Glossary: 95 Terms Every Modern Team Should Know

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    Midterms 2026: A data-driven battleground

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    Beet Retreat San Juan 2026 – Top Five Takeaways

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    Finding the Viewer in a Fragmented TV World

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    AI Becomes the Operating System of Marketing

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    Alliant & Matchbook: Elevating CTV Audience Matching & Targeting Through Qualified IP Resolution

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    4 Ways Predictive Data Can Boost Fan Engagement

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    Retail Media Networks and the Power of Third-Party Data

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    The Ally: Featuring Ryan Sussan from Eyeota

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    The Next Phase of Data-Driven Healthcare Advertising

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    Why the Brain Rejects Ads Marketers Love

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    The Ally: Featuring Brett Giroux from OMD

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    CES 2026 Takeaways: What This Year’s Conversations Mean for Marketers and Data Teams

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    Alliant + Proximic by Comscore: The Future of Targeting Will Be Defined by Quality

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    Upping the Ante On Data: Inside Consumer Gambling Behaviors

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    Why Your Best Ad Fails – And How Cognitive Science Can Fix It

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    Alliant Partners With Proximic by Comscore to Help Marketers Maximize Audience Scale with Predictive Audiences

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    Messaging that Moves: Using Data and Cognitive Science to Inspire Civic Action

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    What Marketers Can Expect in 2026

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    Alliant Partners with InfoSum to Power Privacy-Safe Data Collaboration for Brands and Agencies

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    Tax Season by the Numbers: A Snapshot of How Americans File

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    Applying Consumer Psychology in Marketing Strategy

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    Understanding Consumer GLP-1 Trends

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    CTV Isn’t Cable: Why Identity and AI Make It the New Marketing Backbone

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    The Ally: Featuring Charlene Cai from Omnicom Media Group

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    The Fan Factor: Winning in the competitive arena of sports viewership

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    The Ally: Featuring Howard Luks from PubMatic

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    Get Ahead of the Cart: Marketing Strategies for Peak Shopping Events

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    Report: 30% of U.S. football fans ‘likely’ to spend $200/month on streaming services

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    The Future of Targeting Isn’t Audience or Contextual. It’s Quality.

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    AnalyticsIQ’s Lee: Pharma marketing shifting from promotion to partnership

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    Black Friday Shopping Trends: Who’s Spending and Where

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    Football Fan Engagement: Insights That Go Beyond Sundays

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    Freshly Brewed Audience Insights on Dunkin’ vs. Starbucks Drinkers

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    Navigating TV’s Fluid Audience Era with Data

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