The way people watch TV has changed and the big question is no longer just what they are watching, but how. 

Alliant’s Television and Streaming Behavior report explores how audiences are dividing their time between traditional television and streaming platforms. Backed by survey insights and predictive data, it examines likelihood to watch linear TV versus streaming, probability of engaging with streaming ads, and how viewing habits shift across generations.  

Explore the full report to better understand how evolving viewing behaviors can shape smarter media planning and ad strategy.