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Media

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    Finding the Viewer in a Fragmented TV World

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    AI Becomes the Operating System of Marketing

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    The Next Phase of Data-Driven Healthcare Advertising

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    Why the Brain Rejects Ads Marketers Love

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    Why Your Best Ad Fails – And How Cognitive Science Can Fix It

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    Messaging that Moves: Using Data and Cognitive Science to Inspire Civic Action

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    CTV Isn’t Cable: Why Identity and AI Make It the New Marketing Backbone

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    The Fan Factor: Winning in the competitive arena of sports viewership

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    Get Ahead of the Cart: Marketing Strategies for Peak Shopping Events

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    Report: 30% of U.S. football fans ‘likely’ to spend $200/month on streaming services

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    The Future of Targeting Isn’t Audience or Contextual. It’s Quality.

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    AnalyticsIQ’s Lee: Pharma marketing shifting from promotion to partnership

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    Navigating TV’s Fluid Audience Era with Data

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    Study: NBA, NHL playoffs provide championship-level opportunities for automotive marketers

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    Transforming Provider Engagement by Using Comprehensive Data

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    How consumer data is redefining HCP engagement Digital

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    Deconstructing Data

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    10 Questions to Ask a Data Provider for Advanced TV Success

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    How to Reach Aging Consumers with Influencer Strategies That Go Beyond Social

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    Alliant Acquires AnalyticsIQ To Scale Up Its Audience Graph

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  • Alliant Acquired AnalyticsIQ to Deliver the Future of People-Based Marketing Data

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    Alliant Acquires AnalyticsIQ to Deliver the Future of People-Based Marketing Data

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    Navigating the New Consumer Information Paradigm

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    How brands are extending social influence and commanding cross-platform conversations

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    Should Data Be a Piece of the Upfront Equation?

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    Suppression Superpower: Identifying Who You Don’t Want to Target Could Elevate Your Campaigns

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    Less Is More: Why Excluding Audiences Leads To Stronger Campaigns

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    Data-driven engagement: How big data is revolutionising patient experiences

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    Digging into CTV’s 3 Biggest Challenges in 2025

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    Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data

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    Caring for the caregivers: Using data to strengthen HCP engagement

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    Tuned In: How Podcast Advertising Is Changing the Marketing Game

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    Unlocking the Power of Podcast Advertising: Data-Driven Insights for Modern Marketers by Margo Hock

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    Humanizing HCPs: Using Data to Improve Provider Engagement

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    Inverness Graham Acquires Alliant, a Leading Advertising Data Company

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    Is ‘Emily in Paris’ Fostering a Generation of Marketers Who Don’t Value Data?

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    In Her Own Words: Scarlett Shipp’s Italian assignment wasn’t a piece of pizza

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    Alliant Launches Custom Audience Solution Tailored to CPG Brands

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    The Resurgent Role of Data-Driven Direct Mail in a Digital Age

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    Want to Assemble an Advanced TV Tech Stack? Keep it Independent

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    Connecting Retail Media Networks with Custom Audiences

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    4 ways predictive messaging can elevate your campaign

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    What Can Cannes Teach Us About the Value of Transactional Data?

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    Alliant Prioritizes Data Expertise with New Executive Sales Hires

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    Alliant Partners with Madhive, Providing Local Marketers Access to High-Quality Audiences Optimized for TV

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    Even If Third-Party Cookies Had Vanished, We Would Have Been OK

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    As Oracle Terminates Its Ad Business, Here’s How Customers Can Adapt

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    Alliant Deploys Above Data’s AI Capabilities To Improve Data Quality and Unlock Revenue Growth Potential

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    The Forces Driving Stronger First-Party Data Practices

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    Eyeota Audience Data Sessions with AnalyticsIQ

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    8 Ways to Navigate the Privacy-Personalization Paradox in Marketing

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Alliant Acquires AnalyticsIQ to Deliver the Future of People-Based Marketing Data
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