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Home » Archives for Alliant » Page 2
  • direct mail marketing

    Insights

    Direct Mail: The OG Data-Driven Performance Channel

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  • Media

    Study: NBA, NHL playoffs provide championship-level opportunities for automotive marketers

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  • Media

    Transforming Provider Engagement by Using Comprehensive Data

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  • Media

    How consumer data is redefining HCP engagement Digital

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  • Video

    How to Thrive in the New Age of TV with Data

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  • Insights

    Beyond the Click: The Key to Understanding Consumer Purchase Behavior

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  • Media

    Deconstructing Data

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  • Collage-style image featuring six Alliant Summer 2025 interns surrounded by illustrated icons like a gavel, light bulb, calculator, and keyboard on a colorful background with tech-inspired, geometric shapes, binary code, and “INTERNS” spelled out in keyboard keys.

    Insights

    Alliant’s 2025 Intern Class: New Talent, New Possibilities

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  • the ally by Alliant

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    The Ally: Q&A on Identity Insights and CPG with Brent Gaskamp of TransUnion

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  • Featured on Streaming Media

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    10 Questions to Ask a Data Provider for Advanced TV Success

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  • Featured on The Advertising Club of New York. Man sitting out couch with phone in hand.

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    How to Reach Aging Consumers with Influencer Strategies That Go Beyond Social

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    Planning for Holiday Influence: Social Media’s Undeniable Impact

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  • Insights

    Purpose Over Postcards: Consumer Travel Trends That Define 2025

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  • Alliant AnalyticsIQ Featured on AdExchanger

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    Alliant Acquires AnalyticsIQ To Scale Up Its Audience Graph

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  • Alliant Acquired AnalyticsIQ to Deliver the Future of People-Based Marketing Data

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    Alliant Acquires AnalyticsIQ to Deliver the Future of People-Based Marketing Data

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  • Featured on AW360

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    Navigating the New Consumer Information Paradigm

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    The Ally: Q&A on the Future of CTV with Matt Papa of OpenAP

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    How brands are extending social influence and commanding cross-platform conversations

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  • Insights

    Playoff Fan Personas: Personalized Playbooks for Engaging Hockey & Basketball Fans

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    Announcements

    Alliant Launches Custom Audience Solutions to Extend Social Influencer Reach Across All Channels

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  • Insights

    Alliant Integrates Data into Amazon DSP: Offering Advertisers Quality, Choice and Flexibility

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    Should Data Be a Piece of the Upfront Equation?

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    Building a Custom CPG Audience Is Faster and Easier Than You Think

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  • Media

    Suppression Superpower: Identifying Who You Don’t Want to Target Could Elevate Your Campaigns

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  • Media

    Less Is More: Why Excluding Audiences Leads To Stronger Campaigns

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    Data-driven engagement: How big data is revolutionising patient experiences

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  • Insights

    RampUp 2025: The Big Five Data Takeaways

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    Digging into CTV’s 3 Biggest Challenges in 2025

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  • Insights

    Why AI in Marketing Isn’t Enough: The Human Touch in Predictive Data

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  • Insights

    The Ally: Featuring Sam Rahe from LiveRamp

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  • Alliant and Ribeye Logo

    Announcements

    Alliant Partners with Ribeye Media to Bolster Data Transparency and Scalability

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  • Map of the United States

    Insights

    State-by-state Privacy Laws: Are U.S. Brands Reaching Their Limit?

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  • Alliant and Experian Logo

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    Alliant Audiences Now Available in Experian’s New Data Marketplace

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  • Media

    Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data

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  • Media

    Caring for the caregivers: Using data to strengthen HCP engagement

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  • Media

    Tuned In: How Podcast Advertising Is Changing the Marketing Game

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  • Media

    Unlocking the Power of Podcast Advertising: Data-Driven Insights for Modern Marketers by Margo Hock

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  • Webinar

    Delivering Performance in Direct Mail

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  • Insights

    Artificial Intelligence Usage & Perceptions

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    Movie Theater Trends & Behavior

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    TV Streaming Trends & Behaviors

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  • Insights

    Podcast Advertising: A Goldmine for Modern Marketers

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  • Video

    Holiday 2024 Video

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  • Media

    Humanizing HCPs: Using Data to Improve Provider Engagement

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  • Insights

    The Ally: Featuring Murphy VandeMotter from Madhive

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  • customers holding CPG products

    Insights

    CPG Data Tells the Story of Us, and It’s a Custom One

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  • Direct Mail Strategies

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    Delivering Growth: Direct Mail Strategies to Help You Go Bigger

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  • Media

    Inverness Graham Acquires Alliant, a Leading Advertising Data Company

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  • Webinar

    Delivering Growth in Direct Mail

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    Data Coops: The Data Collaboration Party Every Brand Should Join

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