C-suite alignment is critical for CMO success. President & CEO of Alliant JoAnne Monfradi Dunn discusses the challenges today’s marketing talent face, and how to forge alignment and build a collaborative corporate culture.

Key talking points:

• Breaking down silos that impact marketing leaders and their organizations.
• Embracing emerging marketing channels and technology advancements.
• Achieving positive impact of marketing with cross-collaboration.

Listen to the latest CMO Alliance podcast and lean into departmental motivators that encourage collaboration across the organization and drives corporate performance.