Alliant believes that respect for the consumer, transparent data practices, and clear compliance guidelines will ultimately result in the continued free flow of marketing data.
Alliant is actively supporting the development of comprehensive national data usage legislation. Until that goal is reached, the company is committed to meeting the requirements of all current and future state regulations including CPRA (California), CDPA (Virginia), CPA (Colorado) and others. Since 2020 Alliant has implemented disclosure and choice procedures for residents of all 50 states, providing visibility and control into how data is used.
Learn more about privacy law compliance in the US: