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In partnership with

Download Winterberry Group’s White Paper:

Delivering Performance

Direct, Digital and the Dynamics Shaping the Future of Omnichannel Marketing

How can direct mail strategically unlock omnichannel success?

New research from the Winterberry Group aims to answer this question and provide a strategic roadmap to maximize direct mail performance, partnerships and innovation within omnichannel marketing efforts. This live event is curated for direct mail stakeholders and strategic marketing leaders aiming to unleash direct mail within their marketing strategy to drive performance in 2025

Bruce Biegel, Sr. Managing Partner from Winterberry Group will be discussing this newly launched research for the first time – exclusively for Alliant Members, customers, and partners. Joining Bruce are direct mail experts from Whipple Direct Mail and Alliant. Together they will dig in on Winterberry new research and host a dynamic round table and live Q&A.

We plan to cover:

  • How and why high-performing direct mail is essential to successful omnichannel strategies that combine digital and traditional channels.

  • Steps brands and their partners can pursue to optimize mailing costs, timing, operational and other barriers.

  • Explore “next generation” direct mail technologies to further enhance performance, from formats and personalization to trigger-based efforts.

  • Turn to in-market direct mail experts to discuss how an integrated direct mail approach is really turning the dial with their partners.

Speaker Panel

Bruce Biegel

Senior Managing Partner

Winterberry Group

Matt Whipple

President

Whipple Direct Mail

Rene Hamill

VP, Membership & Client Engagement

Alliant

Kaitlin Troutman

SVP, Operations and Marketing

Alliant

Expand your direct mail knowledge and know-how to deliver bigger value in 2025!

In case you MISSED IT!

WEBINAR Series – VOLUME 1

Delivering Growth in Direct Mail: Turn Challenges into BIG Opportunities

“When growing in direct mail, it’s not the costs that matter, but the return.”

Andy Chagan, EVP, DM Solutions at Tri-Win Direct