EXCLUSIVE LIVE WEBINAR – REGISTER NOW!

WEBINAR Series – VOLUME 2

Delivering Performance
in Direct Mail

Unlocking Strategic Omnichannel Potential

In partnership with
Tuesday, December 10th
12:00pm – 1:00pm EST

How can direct mail strategically unlock omnichannel success?

New research from the Winterberry Group aims to answer this question and provide a strategic roadmap to maximize direct mail performance, partnerships and innovation within omnichannel marketing efforts. This live event is curated for direct mail stakeholders and strategic marketing leaders aiming to unleash direct mail within their marketing strategy to drive performance in 2025

Bruce Biegel, Sr. Managing Partner from Winterberry Group will be discussing this newly launched research for the first time – exclusively for Alliant Members, customers, and partners. Joining Bruce are direct mail experts from Whipple Direct Mail and Alliant. Together they will dig in on Winterberry new research and host a dynamic round table and live Q&A.

We plan to cover:

  • How and why high-performing direct mail is essential to successful omnichannel strategies that combine digital and traditional channels.

  • Steps brands and their partners can pursue to optimize mailing costs, timing, operational and other barriers.

  • Explore “next generation” direct mail technologies to further enhance performance, from formats and personalization to trigger-based efforts.

  • Turn to in-market direct mail experts to discuss how an integrated direct mail approach is really turning the dial with their partners.

Register and receive access to download Winterberry Group’s White Paper: Delivering Performance 2024.

Register Now

Delivering Performance in Direct Mail: Unlocking Strategic Omnichannel Potential

Dec 10, 202412:00pm EST1 hour

If you are having trouble signing up, please go here to register.

Speaker Panel

Bruce Biegel

Senior Managing Partner

Winterberry Group

Matt Whipple

President

Whipple Direct Mail

Rene Hamill

VP, Membership & Client Engagement

Alliant

Kaitlin Troutman

SVP, Operations and Marketing

Alliant

Special Bonus!

After the webinar, every attendee will receive a $25 DoorDash gift card*

*This offer is available only to eligible marketing professionals who meet the following criteria: 1) Valid U.S. mailing address 2) Valid business (not personal) email address 3) Must reside in the United States and be 18 years or older 4) Must be registered for the event on the Alliant website 5) Must attend the event live on 12/10/2024. One entry per registrant. This offer is available until 11:59 PM ET on 12/10/2024. Only one gift card per person. No cash equivalents, transfers or substitution of prizes permitted. Gift card cannot be exchanged for cash. Gift card is subject to DoorDash terms and conditions. Recipients responsible for any taxes or fees.

Expand your direct mail knowledge and know-how to deliver bigger value in 2025!

In case you MISSED IT!

WEBINAR Series – VOLUME 1

Delivering Growth in Direct Mail: Turn Challenges into BIG Opportunities

“When growing in direct mail, it’s not the costs that matter, but the return.”

Andy Chagan, EVP, DM Solutions at Tri-Win Direct