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Thought leadership and new ideas from our experts featured throughout top industry publications

CTV Success Requires Solving its Biggest Hurdle: Audience Confusion

First-Time DTC Direct Mailer? Here’s How to Make this Channel Sing

3 ways agencies can help clients navigate the data paradigm shift

Why advertisers demanding higher-quality data and transparency will transform media buying

New To Clean Rooms? Start Small, But Start Now

Why Performance Is Paramount for Brands in 2023

5 Tactics To Plan Your Way Into Addressable TV Success

How brands are improving audience strategies for advanced TV

Third-Party, Direct Or In-House: Which Clean Room Is Right For You?

This is the year for political campaigns to prep for a cookieless 2024

How to Overcome Roadblocks in Your First-Party Data Roadmap

Don’t Let Turnover Damage Your Brand’s Data Strategy

Truthset’s Collective Launches Out Of Beta To Combat Defective Data

Alliant2022-12-08T14:52:14+00:00Comments Off on Truthset’s Collective Launches Out Of Beta To Combat Defective DataBroadcasting + Cable

4 Lessons for Marketers From Facebook’s Outage

Alliant2022-07-26T16:56:36+00:00Comments Off on 4 Lessons for Marketers From Facebook’s OutageCMS Wire

Can LiveRamp Survive The Cookie Apocalypse?

Alliant2022-09-08T13:25:42+00:00Comments Off on Can LiveRamp Survive The Cookie Apocalypse?AdExchanger

The Pandemic Draw: New Customers Poured In And Spent More From March Through June

Alliant2022-09-08T13:25:47+00:00Comments Off on The Pandemic Draw: New Customers Poured In And Spent More From March Through JuneMediaPost