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Alliant Launches Streaming Subscriber and Viewership Audience Segments
Alliant said it has launched a new set of audience segments based on what streaming services people subscribe to and the programs they watch. The launch includes more than 250 audience segments based on streaming subscriptions and viewing, combined with transactional, demographic and lifestyle insights. New categories include subscribers grouped by service, audiences based on streaming subscription behavior, such as loyalists and switchers, and known/deterministic ...
Alliant Integrates With Yahoo ConnectID, Bringing Data and Insights to Cookieless Identity Solution
Data-driven audience company continues its support of privacy-first identity solutions BREWSTER, NEW YORK, UNITED STATES, December 5, 2022 /EINPresswire.com/ -- Alliant, the leading data-driven audience company, today announced that it has partnered with Yahoo to support Yahoo ConnectID, the company’s cookieless identity solution. Through this direct integration, advertisers using Yahoo ConnectID can now ingest and activate Alliant’s more than 2,000 syndicated audiences for cookieless, privacy-compliant ...