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Alliant in the News

Thought leadership and new ideas from our experts featured throughout top industry publications

  • Does Third-party Data Need a Rebrand?

    Recently I was having a conversation with leaders in the advertising technology and agency space. Like many online discussions lately, this one centered on the future of ad targeting and the world without cookies. As we talked about what the future held, an idea popped into my head: does third-party data need a rebrand? Or perhaps, taking a wider view, do we need to completely rebrand the way we talk ...

  • 3 Steps Brands Can Take to Build First-Party Data Practices

    One of the ways marketers are preparing for the cookieless future is by generating more robust first-party data. In the very near future, brands of all sizes need to be less dependent on the data collected by others. To many, this very concept is being interpreted as the beginning of an era of hardship for brands, when the opposite is true. If advertisers can own and operate a robust first-party data set, ...

  • Direct Mail’s Short-term Obstacles Could Provide Long-term Benefit to Marketers

    By Rene Hamill, VP of Client Engagement, Alliant In March 2020, when the ad industry slowed to a crawl, there were many questions about what the future held. The uncertainty of the pandemic spilled into everything, and there were questions swirling about when advertising would come back, and what it would look like. More than a year later, recovery is underway. But the changes to the ad and marketing world ...

Press Releases & Media Mentions

The latest exciting updates from Alliant

Alliant’s New Credit Card Sourced Gaming And Insurance Audiences Launch With Eyeota As Exclusive Data Exchange Partner

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Alliant, The Audience Company, announced a partnership with Eyeota, the leading data partner to global enterprises, giving Eyeota access to a brand-new set of Alliant’s industry leading Brand Propensity audiences. Through the partnership Eyeota will be the exclusive data exchange partner for new audiences covering the gaming and insurance categories. Marketing Technology News: MarTech Interview with Anu Shukla, Co-founder & Executive Chairwoman at These insurance and ...

Alliant Names Brent Pero Chief Revenue Officer

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Former Acxiom SVP will lead sales efforts in fast-growing audience data business BREWSTER, NY, UNITED STATES, May 11, 2021 / -- Alliant, the leading transaction data-driven audience company, announced that it has hired Brent Pero as its Chief Revenue Officer. Formerly the SVP Strategic Partnerships at Acxiom, Pero brings a unique skill set that enabled him to create large-scale revenue strategies and form strategic partnerships -- ...


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