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Alliant in the News

Thought leadership and new ideas from our experts featured throughout top industry publications

  • Identity Adventure Ad Industry

    Choose Your Own Identity Adventure: Why The Ad Industry Is Stuck In Wait-And-See Mode

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by JoAnne Monfradi Dunn, CEO, Alliant. With so many privacy-first identity solutions, brands have two options: act now or procrastinate. Is it time to pick a lane, or is the ad community going to remain consumed by analysis paralysis? Conversations are happening within every agency and brand marketing ...

  • Alliant Joins Unified ID 2.0, Pioneering Ad Targeting in a Future Without Cookies

    Audience company joins the initiative as independent data co-op partner BREWSTER, NEW YORK, UNITED STATES, May 24, 2021 / -- Alliant, the leading transaction driven audience company, today announced that it has joined the Unified ID 2.0 initiative. Alliant joins as an independent data co-op partner. Alliant works with 100s of brands through its member co-op, helping those brands turn first-party data into actionable insights for delivering targeted ad campaigns ...

  • Why now is the time for brands to (re)build accurate data dictionaries

    The ad world is laser-focused on data. Brands are trying to identify the data at their fingertips while also determining how much data will be available for their ad campaigns in the future. This is especially true in the digital space, where looming changes could lead to pain points. However, many brands are stuck at the beginning. They are having trouble organizing and mining their data, not only for digital, ...

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Press Releases & Media Mentions

The latest exciting updates from Alliant

Alliant’s New Credit Card Sourced Gaming And Insurance Audiences Launch With Eyeota As Exclusive Data Exchange Partner

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Alliant, The Audience Company, announced a partnership with Eyeota, the leading data partner to global enterprises, giving Eyeota access to a brand-new set of Alliant’s industry leading Brand Propensity audiences. Through the partnership Eyeota will be the exclusive data exchange partner for new audiences covering the gaming and insurance categories. Marketing Technology News: MarTech Interview with Anu Shukla, Co-founder & Executive Chairwoman at These insurance and ...

Alliant Names Brent Pero Chief Revenue Officer

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Former Acxiom SVP will lead sales efforts in fast-growing audience data business BREWSTER, NY, UNITED STATES, May 11, 2021 / -- Alliant, the leading transaction data-driven audience company, announced that it has hired Brent Pero as its Chief Revenue Officer. Formerly the SVP Strategic Partnerships at Acxiom, Pero brings a unique skill set that enabled him to create large-scale revenue strategies and form strategic partnerships -- ...


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