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The Forces Driving Stronger First-Party Data Practices

Ever since Google announced plans to deprecate third-party cookies back in 2020, marketers have been inundated with reminders of the importance of building a strong foundation of first-party data. That’s for good reason. While everyone agrees that more high-quality data is crucial for modern marketing success, it’s also important to acknowledge that not all data ...

Press Releases & Media Mentions

The latest exciting updates from Alliant

Alliant Hires Experienced Sales Leader Walter Chistoni to Drive Growth

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Renowned sales leader with agency and publisher experience will oversee new business and client engagement teams  Brewster, NY - September tk, 2023 -- Alliant, the leading data-driven audience company, has hired Walter Chistoni as Senior Vice President, Sales, overseeing two key groups, New Business and Client Engagement.   Chistoni will oversee Alliant’s sales efforts to drive new business and expand Membership in Alliant’s data cooperative, the ...

Alliant Launches Streaming Subscriber and Viewership Audience Segments

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Alliant said it has launched a new set of audience segments based on what streaming services people subscribe to and the programs they watch. The launch includes more than 250 audience segments based on streaming subscriptions and viewing, combined with transactional, demographic and lifestyle insights. New categories include subscribers grouped by service, audiences based on streaming subscription behavior, such as loyalists and switchers, and known/deterministic ...

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