Resources2023-04-25T15:18:24+00:00

Resources

A collection of content to help you be the most effective marketer

Alliant in the News

Thought leadership and new ideas from our experts featured throughout top industry publications

The People-First Advertising Lessons of the Hollywood Strikes

The full impact of the ongoing Hollywood writers' and actors' strikes has yet to be felt within the TV programming ecosystem, but the continued lull in production of new long-form content is going to have reverberating effects on the media landscape as we head into 2024. Advertisers need to recognize and react to the real-world ...

Press Releases & Media Mentions

The latest exciting updates from Alliant

Alliant Launches Streaming Subscriber and Viewership Audience Segments

Comments Off on Alliant Launches Streaming Subscriber and Viewership Audience SegmentsRead on source

Alliant said it has launched a new set of audience segments based on what streaming services people subscribe to and the programs they watch. The launch includes more than 250 audience segments based on streaming subscriptions and viewing, combined with transactional, demographic and lifestyle insights. New categories include subscribers grouped by service, audiences based on streaming subscription behavior, such as loyalists and switchers, and known/deterministic ...

Alliant Integrates With Yahoo ConnectID, Bringing Data and Insights to Cookieless Identity Solution

Comments Off on Alliant Integrates With Yahoo ConnectID, Bringing Data and Insights to Cookieless Identity SolutionRead on source

Data-driven audience company continues its support of privacy-first identity solutions BREWSTER, NEW YORK, UNITED STATES, December 5, 2022 /EINPresswire.com/ -- Alliant, the leading data-driven audience company, today announced that it has partnered with Yahoo to support Yahoo ConnectID, the company’s cookieless identity solution. Through this direct integration, advertisers using Yahoo ConnectID can now ingest and activate Alliant’s more than 2,000 syndicated audiences for cookieless, privacy-compliant ...

Upcoming Events

Let’s meet up!