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Alliant Integrates With Yahoo ConnectID, Bringing Data and Insights to Cookieless Identity Solution
Data-driven audience company continues its support of privacy-first identity solutions BREWSTER, NEW YORK, UNITED STATES, December 5, 2022 /EINPresswire.com/ -- Alliant, the leading data-driven audience company, today announced that it has partnered with Yahoo to support Yahoo ConnectID, the company’s cookieless identity solution. Through this direct integration, advertisers using Yahoo ConnectID can now ingest and activate Alliant’s more than 2,000 syndicated audiences for cookieless, privacy-compliant ...
Alliant Taps Brittany Powers as Head of Advanced TV
Alliant, the leading data-driven audience company, announced today that Brittany Powers will fill the newly developed role of Head of Advanced TV. Formerly the Director of CPG at Epsilon, with past roles at Stirista and Comcast, Powers brings deep experience in both the TV and digital space to Alliant and will guide the company through the ongoing convergence of addressable TV. In 2021, Alliant saw a 300 percent ...