Resources2022-02-08T14:27:42+00:00

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  • 4 Things Publishers Need to Do to Grow their Audience Data

    There have always been attempts to demarcate digital marketing eras in advance, with a rush to declare “the year of mobile,” or “the year of CTV.” In the past, those evolutions ended up being multi-year strategic shifts. Preparation for the post-cookie era is different, though, because the actions underway right now represent such foundational change that it’s safe to say that 2020-2023 is its own epoch, the “data gathering era.” ...

  • Advertisers, Are You Aware of the Contextual Panacea?

    The looming loss of cookies and the quest for alternative targeting tactics has led to a revival in contextual data. As the industry came back together this year for a slew of in-person events, it was encouraging to see so many different solutions discussed on stage by speakers and panelists. It was also a little surprising to see just how much attention contextual targeting received.   Contextual has many uses, ...

  • The role of data in digital transformation

    Digital transformation is a word that has been thrown around a lot over the past decade – some might even call it a buzzword at this point. But it’s still something that’s crucial to organizations as technology rapidly changes the way we do business. We sat down with Donna Hamilton of Alliant to discuss what digital transformation looks like in today’s global economy and how companies can use data to power their business ...

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The latest exciting updates from Alliant

Alliant Names Mitchell Eisenberg General Counsel and Data Compliance Officer

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Former WebMD and MediaBistro executive will provide legal counsel and lead data compliance for Alliant, the fast-growing audience data company. "Mitch is fully aligned with Alliant’s mission to deliver multichannel marketing solutions with an uncompromising focus on data compliance and privacy.” — Joanne Monfradi Dunn, CEO Alliant NEW YORK, NEW YORK, UNITED STATES, February 28, 2022 /EINPresswire.com/ -- Alliant, the leading data-driven audience company, announced that ...

Alliant’s New Credit Card Sourced Gaming And Insurance Audiences Launch With Eyeota As Exclusive Data Exchange Partner

Comments Off on Alliant’s New Credit Card Sourced Gaming And Insurance Audiences Launch With Eyeota As Exclusive Data Exchange PartnerRead on source

Alliant, The Audience Company, announced a partnership with Eyeota, the leading data partner to global enterprises, giving Eyeota access to a brand-new set of Alliant’s industry leading Brand Propensity audiences. Through the partnership Eyeota will be the exclusive data exchange partner for new audiences covering the gaming and insurance categories. Marketing Technology News: MarTech Interview with Anu Shukla, Co-founder & Executive Chairwoman at Botco.ai These insurance and ...

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