Resources2021-12-06T16:35:46+00:00

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Thought leadership and new ideas from our experts featured throughout top industry publications

  • The role of data in digital transformation

    Digital transformation is a word that has been thrown around a lot over the past decade – some might even call it a buzzword at this point. But it’s still something that’s crucial to organizations as technology rapidly changes the way we do business. We sat down with Donna Hamilton of Alliant to discuss what digital transformation looks like in today’s global economy and how companies can use data to power their business ...

  • Supply Chain Uncertainty

    How Brand Marketers Should Respond to Supply Chain Uncertainty

    Amid the health crisis, marketers have had to navigate evolving situations with the supply chain that have created a trickle-down effect. Uncertainty about product inventory has forced constant adaption so that marketing plans accurately reflect what consumers actually buy. It's a stressful proposition, and the tightrope walk is exacerbated amid the rush of Q4. Normally, this is a time when brands are spending heavily on media to drive holiday sales. ...

  • Why now is the time for brands to (re)build accurate data dictionaries

    Originally featured in The Drum The ad world is laser-focused on data. Brands are trying to identify the data at their fingertips while also determining how much data will be available for their ad campaigns in the future. This is especially true in the digital space, where looming changes could lead to pain points. However, many brands are stuck at the beginning. They are having trouble organizing and mining their data, ...

More Alliant In the News

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The latest exciting updates from Alliant

Alliant’s New Credit Card Sourced Gaming And Insurance Audiences Launch With Eyeota As Exclusive Data Exchange Partner

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Alliant, The Audience Company, announced a partnership with Eyeota, the leading data partner to global enterprises, giving Eyeota access to a brand-new set of Alliant’s industry leading Brand Propensity audiences. Through the partnership Eyeota will be the exclusive data exchange partner for new audiences covering the gaming and insurance categories. Marketing Technology News: MarTech Interview with Anu Shukla, Co-founder & Executive Chairwoman at Botco.ai These insurance and ...

Alliant Names Brent Pero Chief Revenue Officer

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Former Acxiom SVP will lead sales efforts in fast-growing audience data business BREWSTER, NY, UNITED STATES, May 11, 2021 /EINPresswire.com/ -- Alliant, the leading transaction data-driven audience company, announced that it has hired Brent Pero as its Chief Revenue Officer. Formerly the SVP Strategic Partnerships at Acxiom, Pero brings a unique skill set that enabled him to create large-scale revenue strategies and form strategic partnerships -- ...

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