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    Marketing Data Glossary: 95 Terms Every Modern Team Should Know

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    Alliant & Matchbook: Elevating CTV Audience Matching & Targeting Through Qualified IP Resolution

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    Why Your Best Ad Fails – And How Cognitive Science Can Fix It

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    Messaging that Moves: Using Data and Cognitive Science to Inspire Civic Action

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    What Marketers Can Expect in 2026

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    Tax Season by the Numbers: A Snapshot of How Americans File

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    Applying Consumer Psychology in Marketing Strategy

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    CTV Isn’t Cable: Why Identity and AI Make It the New Marketing Backbone

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    The Ally: Featuring Charlene Cai from Omnicom Media Group

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    The Fan Factor: Winning in the competitive arena of sports viewership

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    The Ally: Featuring Howard Luks from PubMatic

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    The Future of Targeting Isn’t Audience or Contextual. It’s Quality.

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    Freshly Brewed Audience Insights on Dunkin’ vs. Starbucks Drinkers

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    Navigating TV’s Fluid Audience Era with Data

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    Direct Mail: The OG Data-Driven Performance Channel

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    How to Thrive in the New Age of TV with Data

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    The Ally: Q&A on Identity Insights and CPG with Brent Gaskamp of TransUnion

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    10 Questions to Ask a Data Provider for Advanced TV Success

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  • Featured on The Advertising Club of New York. Man sitting out couch with phone in hand.

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    How to Reach Aging Consumers with Influencer Strategies That Go Beyond Social

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    Planning for Holiday Influence: Social Media’s Undeniable Impact

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  • Alliant AnalyticsIQ Featured on AdExchanger

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    Alliant Acquires AnalyticsIQ To Scale Up Its Audience Graph

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  • Alliant Acquired AnalyticsIQ to Deliver the Future of People-Based Marketing Data

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    Alliant Acquires AnalyticsIQ to Deliver the Future of People-Based Marketing Data

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    Navigating the New Consumer Information Paradigm

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    How brands are extending social influence and commanding cross-platform conversations

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    The 2025 Suite of Back-to-School Audiences: Meet the Family

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    Alliant Launches Custom Audience Solutions to Extend Social Influencer Reach Across All Channels

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    Alliant Integrates Data into Amazon DSP: Offering Advertisers Quality, Choice and Flexibility

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    Building a Custom CPG Audience Is Faster and Easier Than You Think

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    Suppression Superpower: Identifying Who You Don’t Want to Target Could Elevate Your Campaigns

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    Less Is More: Why Excluding Audiences Leads To Stronger Campaigns

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    Alliant Audiences Now Available in Experian’s New Data Marketplace

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    CPG Data Tells the Story of Us, and It’s a Custom One

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    Is ‘Emily in Paris’ Fostering a Generation of Marketers Who Don’t Value Data?

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    Alliant Launches Custom Audience Solution Tailored to CPG Brands

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