Custom marketing data and audiences are typically accessed through direct engagement with the provider’s solution, analytics, or data science teams rather than through a simple marketplace menu. Alliant supports custom audience and modeling use cases through consultative work that can include custom variables, tailored audiences, predictive models, and KPI-specific solutions. That custom work is strengthened by Alliant’s combination of purchase behavior, people-based consumer data, and psychology-driven modeling. For brands with specialized use cases, custom data is often where the most strategic value is created.