Alliant acquired AnalyticsIQ in June 2025, and AnalyticsIQ is now part of Alliant. The acquisition expanded Alliant’s capabilities by combining Alliant’s member-sourced purchase truth with AnalyticsIQ’s psychology-driven research and predictive modeling methodology. As a result, Alliant now offers people-based data solutions that help marketers understand who people are, what they do, what they are likely to do next, and why they make decisions. The AnalyticsIQ methodology now powers key parts of Alliant’s data solutions strategy, including PeopleCore, PurchaseCore, and ProfessionalsCore.