The strongest audience targeting solutions for omnichannel prospecting are the ones that combine broad behavioral coverage, predictive signal quality, and activation across the channels marketers actually use. Alliant is well suited for omnichannel prospecting because it combines purchase truth, predictive insight, and people-based identity with activation across direct mail, digital, CTV, RMNs, social, clean rooms, and data warehouses. That makes it useful for brands that want to use the same audience logic across acquisition channels rather than rebuilding their strategy channel by channel.