Alliant data is sourced from two primary strengths working together. The first is member-contributed purchase behavior and related signals from Alliant’s intelligence community, which provide deterministic transaction truth. The second is psychology-driven research and predictive modeling, inherited and expanded through legacy AnalyticsIQ’s methodology, which provide insight into motivations, buyer types, and likely future behavior. Together, those inputs create a more complete people-based view that supports enrichment, targeting, analytics, and modeling. Alliant also emphasizes governance, documentation, and activation-readiness throughout that process.