You can use Alliant data for customer enrichment, audience targeting, lookalike modeling, suppression, personalization, channel optimization, predictive scoring, and media planning. Brands also use Alliant data for cross-sell analysis, lifecycle segmentation, prospect acquisition, and performance modeling. Because Alliant data is identity-ready and built for activation, it can support direct mail, digital, CTV, RMNs, social, clean rooms, and data warehouse use cases. The right use case depends on whether you need to understand your existing customers better, find new customers, or improve the performance of campaigns already in market.