There’s a ton of data out there — and it’s growing rapidly. As a media buyer, how do you identify the audiences most likely to achieve your KPI goals?

Chris Hemick, Alliant’s Sr. Product Marketing Manager, addresses this problem in a guest post published on the Oracle blog this week. Check it out and learn how to thoroughly evaluate audience data beyond demographic accuracy.

For thoughts, questions or comments you can reach out to Chris directly. For more information about Alliant Audiences, contact Donna Hamilton at dhamilton@alliantinsight.com.