| Segments | ||
|---|---|---|
| 3,984,806 | Total Universe / Universe Rate | $80.00/M |
| 667,119 | 1 Month Hotline | $80.00/M |
| 1,373,481 | 3 Month | $80.00/M |
| 2,746,963 | 12 Month | $80.00/M |
500+ brand segments that enable marketers to target consumers by the brands they love most. Brand Propensity audiences are segmented by modeling known brand purchasers against Alliant’s dataset of billions of multichannel purchase transactions. Now you can reach consumers by the brands they prefer — and the propensity to advance from the shopping cart to order confirmation.
Brand categories include Apparel, Big Box Retail, Ecommerce, Electronics, Financial, Food & Drug, Health, Beauty & Cosmetics, Home & Household Goods, Kids Products, Media & Entertainment, Pets, Restaurants & Dining, Sporting Goods, Telecom & Service Providers, and Travel.
| Special Instruction |
|---|
| Targetable segments also available for online display advertising |
| Date | |
|---|---|
| Updated | 9/15/24 |
| Confirmed | 9/15/24 |
| Gender Profile | |
|---|---|
| Male | 45% |
| Female | 55% |
| Addressing | |
|---|---|
| FTP | $75.00/F |
| Minimum Order |
|---|
| 7,500 |
| $600.00 Minimum Payment |
| Cancellation | |
|---|---|
| Cancellation Fee | $150.00/F |
| Exchanges |
|---|
| Exchange is not allowed |
| Reused |
|---|
| Reuse is allowed |
| Net Name Arrangements | |
|---|---|
| Net Name is allowed | 85% |
| Min Qty | 50,000 |
| Run Charges | $8.00/M |
Alliant – The Audience Company
Alliant builds, optimizes and delivers audiences using transactional data, advanced data science and high performance scoring technology to make every channel and every campaign more profitable. Alliant’s solutions look far beyond response as a business metric, building models based on both positive and negative marketing performance behaviors, including payment, returns, cancelations, write-offs, and more. Secure and compliant by design, Alliant production systems are SOC 2 certified.
“Alliant has been an amazing partner. Their service is unmatched whether you’re looking for guidance on targeting segments or just have random questions. We look forward to continuing our partnership with Alliant!”
Stephanie Foster
Advanced TV Sales Director, East – Verizon Media
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