Audience Categories
A high-level overview of the types of data that power on-demand and custom solutions.
Demographics
Accurate and scalable demographics from a national compiler and matched to the Alliant DataHub
Purchase Behaviors
Consumers in the Alliant DataHub who have purchased products or services in specific categories
Brand Propensities
Purchase-based brand audiences built from 175MM+ credit & bank card transactions
Interest Propensities
Social media-based audiences built from followers of specific accounts or engagement with relevant hashtags
Movers & Homeowners
Homeownership from a national compiler or self-reported changes of address with an Alliant Member
Automotive
Deterministic ownership data from nationwide dealership and service department records
TV Viewership
TV viewership audiences based on television genre, sub-genre, movie, show, and smart TV manufacturer
TV Subscriber
Streaming TV subscriber audiences built on service level ecommerce data with real transactional demographic and lifestyle data
CPG
Audiences built from 9M+ active consumers across 6,000 brands sourced from mobile couponing apps
Political
Voter audiences based on party affiliations, political donations, candidate preferences and life stages.
Flexible Activation
The ability to integrate audiences, anywhere brands want to go.
Benefits of Partnering
with Alliant
Precision Targeting at Scale
Go beyond programmatic and geographic linear TV buying with Alliant audiences – crafted from rich transactional data combined with demographic elements and lifestyle data, resulting in highly predictive and accurate Advanced TV audiences.
Unparalleled Platform & Partner Access
Advertisers gain access to Alliant’s leading Identity Graph and expansive distribution network guaranteeing TV audience activation at scale.
Independent Audience Expertise
20+ years as an independent audience solutions provider with a dedicated team of data and modeling experts that specialize in driving the strongest possible campaign performance.
Data Privacy & Compliance
Brands trust Alliant’s certified high-quality data, transparency and oversight to navigate today’s ever-changing legal requirements and consumer expectations.
TV Research & Insights
Contact us Today
Meet the Team
Matt Frattaroli
SVP, Digital Platforms, Agency & TV Partnerships
Suvadip Choudhury
Director, Platform & TV Partnerships
Dave Taylor
Chief Product Officer
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