Meet Us AT
Beet Retreat San Juan
Attendees:
Dave Taylor
Chief Product Officer
Margo Hock
VP, Digital Partnerships
Suvadip Choudhury
Head of TV Partnerships
Carly Dome
Sr. Director, Agency Partnership
Find Alliant at these Sesssions:
FIRESIDE CHAT
From Known to Knowable: The Next Generation of Custom Audiences
Wednesday, Feb 25 – 4:35 – 4:50pm
Custom audiences are quickly becoming the currency of digital advertising advanced TV, but most custom builds still rely on a narrow view of the consumer based on what a brand can see in its own first-party data. This session provides a practical framework for building high-performing custom audiences by starting with first-party data and layering in privacy-forward intelligence that expands the picture—deterministic purchase behavior, plus psychology-driven predictive insight. Hear how to design custom audiences that are durable in a fragmented identity landscape and built to activate, measure, and scale
Alliant Speaker: Margo Hock, Vice President of Digital Partnerships, Alliant
Moderator: Mike Shields, Founder, Next in Media
PANEL
Advanced TV in Motion: Finding the Viewer in a Fragmented TV World
Thursday, Feb 26 – 10:00am – 10:20am
Streaming has made viewing more personal—and far more fragmented. As rights shift, platforms splinter, and AVOD, SVOD, and FAST options multiply, advertisers face a moving target as audiences and content constantly migrate. This panel unpacks how fragmentation is reshaping advanced TV buying and measurement in 2026, and why designing audiences that hold up across platforms and buying paths along with predictive data are now essential to reach essential to understand who viewers are, where they’ll show up next, and how to reach them with confidence.
Alliant Speaker: Suvadip Choudhury, Head of TV Partnerships, Alliant
Guest Speakers:
Travis French, VP of Advanced Advertising Revenue and Strategy, Warner Bros. Discovery
Moderator: Zach Rogers, Principal, Sensical Consulting
