PurchaseCore is Alliant’s purchase behavior and affinity solution designed to help marketers understand what people buy, how they spend, and what they may be likely to purchase next. It combines known and inferred transaction-based data to reveal brand affinity, category purchase behavior, spend patterns, and in-market signals. PurchaseCore is especially useful for acquisition, cross-sell, upsell, and adjacent-category targeting because it helps marketers identify both actual and likely future purchase behavior. It is strengthened by PeopleCore, which adds the consumer attributes, life-stage context, and motivations that help explain the why behind the buy.