Alliant data is people-based intelligence built by combining deterministic purchase truth with psychology-driven insight. In practical terms, that means Alliant brings together member-sourced transaction data, cognitive research, and data science to help marketers understand who people are, what they do, what they are likely to do next, and why they make decisions. Alliant data is designed to support enrichment, targeting, modeling, and activation across channels, and it is built to be compliance-first, identity-ready, and model-ready for enterprise use cases. Core data solutions include PeopleCore, PurchaseCore, and ProfessionalsCore.