Alliant offers three core people-based data solutions: PeopleCore, PurchaseCore, and ProfessionalsCore. PeopleCore is Alliant’s consumer intelligence solution, designed to help marketers understand who people are, what they do, and why they make decisions. PurchaseCore focuses on what people buy, including brand affinity, category behavior, spend patterns, and in-market signals. ProfessionalsCore helps B2B marketers understand organizations, decision-makers, and professionals as people, including how they prefer to engage, evaluate, and buy. In addition, Alliant offers audience targeting, data enrichment, custom modeling, optimization services, and member-only value through its intelligence community.