Ready to break the ice with one of sports marketing’s most passionate audiences? Hockey fans may be smaller in number than some leagues, but their loyalty, viewing habits, and brand affinity run deep. 

Our Hockey Fandom: Fan Behavior and Preferences research explores who hockey fans are, how they watch and stream games, and the unique habits that shape their engagement both on and off the ice. From game-day rituals to media consumption patterns, we uncover the behavioral signals that distinguish casual viewers from die-hard supporters. If you’re looking to connect with hockey fans in more meaningful and measurable ways, this data offers a sharper edge.  

Download the full research to unlock actionable hockey fan insights and power smarter sports marketing.