Predictive models will rank prospects based on projected performance, so you can focus on consumers who are most likely to generate a profitable return. Save on printing, postage and fulfillment and redirect your marketing investment to deliver greater ROI! Need help justifying an additional program cost? We’ve got you covered.

Focus on top-ranking prospects or customers who are most likely to take a preferred action. On-demand models can be quickly tested to improve response or payment rates, or use your 1st party data in combination with the Alliant DataHub to build a model that is tailored to your definition of success.

For many consumers, behavior changes depending on the channel. Alliant’s predictive models helps multichannel marketers forecast how someone will respond to direct mail specifically, allowing them to make the most of the channel.

Dropping segments of your audience does not have to mean smaller campaigns. A robust optimization program empowers you to identify other qualified sources with the same model. Find hidden pockets of potential high-value customers in your own data, or backfill with proven audiences that match your needs.