Audiences that optimize marketing profitability in any channel.
People-based audiences rooted in billions of transactions.
Your first party data, supersized.
Optimize for the metrics that mean the most to your business.
Consumer audiences for direct mail, email, display, video and social targeting.
Explore how Alliant helps marketers like you make campaigns more profitable, in any channel.
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Unify your most important Audience in the Alliant DataHub
As a member of the DataHub your disparate CRM is gathered in one unique location – a Private DataMart. Use this asset to segment and optimize in every channel and explore the vast benefits of being a DataHub Member
Every Alliant DataMart starts with the creation of a unique customer ID. Now you can analyze the activity of each customer across every channel — even if your own systems do not unify CRM data.
Alliant develops custom variables for each DataMart. These business-specific predictors provide powerful segmentation insights and significantly enhance the performance of all of your predictive models.
With your unified data records under Alliant’s management, you can elect to have missing variables and attributes seamlessly appended to your files as they become available. CRM can be enhanced with newly updated emails, mobile device identifiers, postal addresses, and predictive/descriptive variables.
Alliant provides CRM segmentation services for all DataHub Members. These services allow members to utilize their custom Alliant performance models to optimize and select targeted audiences.
Modeled audiences will be created, anonymized and then delivered in any channel, from display ads and social to email and direct mail. Digital audiences are integrated with major data exchanges and DSPs and can push to walled gardens such as Amazon and Facebook.
Community encourages member interaction and inspires new perspectives and creativity. DataHub Members can easily exchange promotional names with others utilizing Cross Member Modeling. The quarterly InsightHub newsletter offers an exclusive opportunity to see innovation at work in the industry and at Alliant.
Optimize in Other Channels
"Alliant has been a true business partner for Boardroom over the years. Their custom models consistently perform well and help improve profitability for outside list and house promotions for our newsletter and book products."
Director of Marketing — BottomLine Inc.
Alliant has dozens of ways to help marketers execute campaigns that onboard more customers and earn bigger profits. Go here for more insight.
