For millions of Americans, football is circled on the calendar long before the season begins with game days shaping weekends and influence spending. 

Alliant’s Football Fans research taps into predictive data to profile this audience beyond the jersey. From family dynamics to income levels and purchase behaviors, the insights reveal how fandom connects to everyday decisions. Football fans are not only deeply engaged, they are also more likely to have children at home and bring strong household buying power to the table. 

Check out the full report to see how understanding the modern football fan can help you plan smarter, more targeted campaigns this season.