Direct mail is entering a new era—one where data doesn’t just inform strategy, it predicts success. Join data experts from Alliant and Whipple Direct Mail at the National Postal Forum as they explore how predictive modeling and cognitive psychology are driving creative diversification, channel optimization, and measurable ROI. You’ll see how blending the what (transactional and deterministic data) with the why (cognitive science and motivations) helps marketers test smarter, spend smarter, and design mail that connects more meaningfully with every audience. Get a first look at the future of mail optimization, powered by data that anticipates success and inspires a new era of predictive performance marketing.