The Holidata Headquarters

A go to resource for targeting the planners, shoppers & celebrators who transform the seasonal moments into campaign success.

This year, build an audience strategy that makes magical holiday memories happen.

The magic of the holidays is the priceless smile at the perfect present, or the gathering of friends and family around a memorable meal.

Alliant’s exclusive Holiday Audiences help brands target the givers and hosts that make the season magical.

View the Ultimate Holiday Audience Catalog

View the Ultimate Holiday Audience Catalog

Activate highly responsive syndicated audiences, or reach out to activate one of Alliant’s Exclusive Holiday Audience.

Holiday Gift Givers

  • Gift Wrapping Buyer Propensity

  • Last Minute Holiday Shoppers

  • Occasion Gifts Big Spender Propensity

  • Purchasing Parents

  • Moms Who Shop Like Crazy

NEW EXCLUSIVE

  • Holiday Shopper Moms of Tweens

  • Partners/Spouses Shopping for a Fashion Lover

  • Partners/Spouses Shopping for a Fitness and Wellness Enthusiast

  • Partners/Spouses Shopping for a Foodie

Alliant Acquired AnalyticsIQ to Deliver the Future of People-Based Marketing Data

Holiday Hosts

  • Home Gourmets

  • Cooking & Food Enthusiasts

  • YouTube – Cooking Influencers

  • Online Grocers Big Spender Propensity

  • Wine Buyer Propensity

NEW EXCLUSIVE

  • Big Spenders of Major Grocery Brands

  • Christmas Host

  • Hannukah Host

  • Kwanza Host

  • Semi-homemade Host

**Plus! Social influencers or brands that resonate with host/entertaining

Alliant Acquires AnalyticsIQ To Scale Up Its Audience Graph

Holiday Décor

  • Christmas Tree Shops Buyer

  • Holiday Products

  • HomeGoods Buyer Propensity

  • Florists Buyer Propensity

  • Premium Religious Product Buyers

NEW EXCLUSIVE

  • Balsam Hill Buyer

  • Holiday Décor Buyers

  • Holiday Discount Shoppers

  • Outdoor Seasonal Décor Buyers

Exclusive Audiences are available by request only. Reach out today!

Top Holiday Brands

  • Beauty – Sephora, Clinique, e.l.f. Cosmetics

  • Retail & Apparel – Nike, Patagonia, Michael Kors

  • Jewelry – Zales, Pandora, Timex

  • Luxury – Canada Goose, Prada, Versace

  • Tech & Gaming – Apple, Nintendo, PlayStation

  • Toys – LEGO, Fisher-Price, Toys “R” Us

Not seeing what you need?

Get granular with a more custom approach

Harness Alliant’s transactional data set with CPG and/or Social data for endless combinations to help you achieve your campaign goals.

FEATURED Holiday Audiences from

Now part of the Alliant family

  • Seasonal > Holiday > Holiday Shoppers > Kid Gifts

  • Seasonal > Black Friday/Cyber Monday Shoppers > Shops for Friends & Family

  • In Market > Walmart Shoppers

  • In Market > Subscription Boxes > Wine Subscription Box Lovers

  • In Market > Whole Foods Shoppers

  • Seasonal > Holiday > In Home Holiday Party Hosts

  • TV Viewership > Programming and Content Preferences > Sports > Streaming Basketball Content

  • TV Viewership > Advertisement Behaviors > Purchase a Product They Saw in an Ad on TV

  • In Market > Whole Foods Shoppers

  • Seasonal > Holiday > In Home Holiday Party Hosts

  • TV Viewership > Programming and Content Preferences > Sports > Streaming Basketball Content

  • TV Viewership > Advertisement Behaviors > Purchase a Product They Saw in an Ad on TV

Alliant’s recent acquisition of AnalyticsIQ means more
holiday audiences delivered to the Holidata HQ

Access the Holidata Catalog for holiday audience inspiration & activation
Access the Holidata Catalog for holiday audience inspiration & activation
Check out AnalyticsIQ’s Black Friday/Cyber Monday Research Report

74%

of consumers were influenced by social on a holiday gift purchase in 2024.

Audience Guide

Social Audiences

Harness the power of Alliant’s NEW Social Audiences to extend the reach of holiday content engagement outside of social and drive increased seasonal sales.

74%

of consumers were influenced by social on a holiday gift purchase in 2024.

Audience Guide

Social Audiences

Harness the power of Alliant’s NEW Social Audiences to extend the reach of holiday content engagement outside of social and drive increased seasonal sales.

Want to see more audiences?

View Alliant’s full taxonomy of 2,800+ audiences

Flexible Activation

The ability to integrate audiences, anywhere brands want to go.

400+ more destinations across channels

Student and family gearing up for back to school

The Alliant Holidata Catalog

The Ultimate Holiday Audience guide. Alliant’s Exclusive Holiday Audiences help brands identify the givers and hosts that make the season magical.

Student and family gearing up for back to school

The Alliant Holidata Catalog

The Ultimate Holiday Audience guide. Alliant’s Exclusive Holiday Audiences help brands identify the givers and hosts that make the season magical.

Audience Help Desk

Need a custom audience, recommendations on audience strategy, or assistance on a proposal? Our team is always available to consult on your specific data needs.

“Alliant has been an amazing partner. Their service is unmatched whether you’re looking for guidance on targeting segments or just have random questions. We look forward to continuing our partnership with Alliant!”

Stephanie Foster

Advanced TV Sales Director, East – Verizon Media