The Holidata Headquarters

A go to resource for targeting the planners, shoppers & celebrators who transform the seasonal moments into campaign success.

Explore Audiences

This year, build an audience strategy that makes magical holiday memories happen.

The magic of the holidays is the priceless smile at the perfect present, or the gathering of friends and family around a memorable meal.

Alliant’s exclusive Holiday Audiences help brands target the givers and hosts that make the season magical.

View the Ultimate Holiday Audience Catalog

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View the Ultimate Holiday Audience Catalog

Download Now

Activate highly responsive syndicated audiences, or reach out to activate one of Alliant’s Exclusive Holiday Audience.

Holiday Gift Givers

Gift Wrapping Buyer Propensity
Last Minute Holiday Shoppers
Occasion Gifts Big Spender Propensity
Purchasing Parents
Moms Who Shop Like Crazy

NEW EXCLUSIVE

Holiday Shopper Moms of Tweens
Partners/Spouses Shopping for a Fashion Lover
Partners/Spouses Shopping for a Fitness and Wellness Enthusiast
Partners/Spouses Shopping for a Foodie

Alliant Acquired AnalyticsIQ to Deliver the Future of People-Based Marketing Data

Holiday Hosts

Home Gourmets
Cooking & Food Enthusiasts
YouTube – Cooking Influencers
Online Grocers Big Spender Propensity
Wine Buyer Propensity

NEW EXCLUSIVE

Big Spenders of Major Grocery Brands
Christmas Host
Hannukah Host
Kwanza Host
Semi-homemade Host

**Plus! Social influencers or brands that resonate with host/entertaining

Alliant Acquires AnalyticsIQ To Scale Up Its Audience Graph

Holiday Décor

Christmas Tree Shops Buyer
Holiday Products
HomeGoods Buyer Propensity
Florists Buyer Propensity
Premium Religious Product Buyers

NEW EXCLUSIVE

Balsam Hill Buyer
Holiday Décor Buyers
Holiday Discount Shoppers
Outdoor Seasonal Décor Buyers

Exclusive Audiences are available by request only. Reach out today!

Top Holiday Brands

Beauty – Sephora, Clinique, e.l.f. Cosmetics
Retail & Apparel – Nike, Patagonia, Michael Kors
Jewelry – Zales, Pandora, Timex
Luxury – Canada Goose, Prada, Versace
Tech & Gaming – Apple, Nintendo, PlayStation
Toys – LEGO, Fisher-Price, Toys “R” Us

Not seeing what you need?

Get granular with a more custom approach

Harness Alliant’s transactional data set with CPG and/or Social data for endless combinations to help you achieve your campaign goals.

Activate Custom

FEATURED Holiday Audiences from

Now part of the Alliant family

Seasonal > Holiday > Holiday Shoppers > Kid Gifts
Seasonal > Black Friday/Cyber Monday Shoppers > Shops for Friends & Family
In Market > Walmart Shoppers
In Market > Subscription Boxes > Wine Subscription Box Lovers

In Market > Whole Foods Shoppers
Seasonal > Holiday > In Home Holiday Party Hosts
TV Viewership > Programming and Content Preferences > Sports > Streaming Basketball Content
TV Viewership > Advertisement Behaviors > Purchase a Product They Saw in an Ad on TV

In Market > Whole Foods Shoppers
Seasonal > Holiday > In Home Holiday Party Hosts
TV Viewership > Programming and Content Preferences > Sports > Streaming Basketball Content
TV Viewership > Advertisement Behaviors > Purchase a Product They Saw in an Ad on TV

Alliant’s recent acquisition of AnalyticsIQ means more
holiday audiences delivered to the Holidata HQ

74%

of consumers were influenced by social on a holiday gift purchase in 2024.

Audience Guide

Social Audiences

Harness the power of Alliant’s NEW Social Audiences to extend the reach of holiday content engagement outside of social and drive increased seasonal sales.

View Audiences

74%

of consumers were influenced by social on a holiday gift purchase in 2024.

Audience Guide

Social Audiences

Harness the power of Alliant’s NEW Social Audiences to extend the reach of holiday content engagement outside of social and drive increased seasonal sales.

View Audiences