225+ NEW AUDIENCES

Across Streaming TV Subscribers and TV Viewership

Plus, over 2,600+ syndicated audiences optimized for TV across categories & verticals.

Audience Categories

A high-level overview of the types of data that power on-demand and custom solutions.

Demographics

Accurate and scalable demographics from a national compiler and matched to the Alliant DataHub

Purchase Behaviors

Consumers in the Alliant DataHub who have purchased products or services in specific categories

Brand Propensities

Purchase-based brand audiences built from 175MM+ credit & bank card transactions

Interest Propensities

Social media-based audiences built from followers of specific accounts or engagement with relevant hashtags

Movers & Homeowners

Homeownership from a national compiler or self-reported changes of address with an Alliant Member

Automotive

Deterministic ownership data from nationwide dealership and service department records

TV Viewership

TV viewership audiences based on television genre, sub-genre, movie, show, and smart TV manufacturer

TV Subscriber

Streaming TV subscriber audiences built on service level ecommerce data with real transactional demographic and lifestyle data

CPG

Audiences built from 9M+ active consumers across 6,000 brands sourced from mobile couponing apps

Political

Voter audiences based on party affiliations, political donations, candidate preferences and life stages.

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Flexible Activation

The ability to integrate audiences, anywhere brands want to go.

Platforms

MVPDs

Enablement

Programmers

Broadcasters

Need Audience Help for Specific Campaigns?

Explore our tailored audience guides

Full Audience Guide

Benefits of Partnering

with Alliant

Precision Targeting at Scale

Go beyond programmatic and geographic linear TV buying with Alliant audiences – crafted from rich transactional data combined with demographic elements and lifestyle data, resulting in highly predictive and accurate Advanced TV audiences.

Unparalleled Platform & Partner Access

Advertisers gain access to Alliant’s leading Identity Graph and expansive distribution network guaranteeing TV audience activation at scale.

Independent Audience Expertise

20+ years as an independent audience solutions provider with a dedicated team of data and modeling experts that specialize in driving the strongest possible campaign performance.

Data Privacy & Compliance

Brands trust Alliant’s certified high-quality data, transparency and oversight to navigate today’s ever-changing legal requirements and consumer expectations.