Channel

One of America’s most beloved family brands needed a digital marketing plan to drive event attendance for its local ice arena performances.

Solution

In order to reach consumers with a propensity to purchase tickets, Alliant developed a custom audience segment of local families including: presence of children ages 0-3; presence of children ages 4-7; presence of children ages 8-12.

Results

Alliant’s segments greatly outperformed the average campaign metrics, with an overall click-to-conversation rate of 41% (not including retargeting).

INDUSTRY

Media & Entertainment

CHANNEL

Digital

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